American Eagle Scores Win With Travis Kelce Collaboration, Timed Perfectly To Swift Proposal
1. AEO launched a collaboration with Travis Kelce's streetwear brand. 2. Kelce's popularity and endorsement deals are at a peak. 3. The partnership aims to rebuild AEO's brand trust after Sweeney's controversy. 4. AEO's stock rose from under $11 to around $13 post-controversy. 5. The collection features over 90 pieces, with a multi-ethnic athlete focus.