American Eagle turns to Travis Kelce for its next big A-list collab following its controversial Sydney Sweeney ad
1. American Eagle partners with Travis Kelce for a limited-edition clothing line. 2. The collection launches post Kelce's engagement to Taylor Swift, driving public interest. 3. Previous collaborations included Sydney Sweeney; controversial ad evoked mixed reactions. 4. Recent campaigns have led to brief upticks in American Eagle's stock price. 5. American Eagle's stock remains down 25% year-to-date despite recent collaborations.