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American Home Shield's Labor Day Sale Offering Big Discount On Its Most Popular Plans

1. Frontdoor, Inc. offers 50% off home warranty plans for a limited time. 2. This promotion could boost customer acquisition ahead of holiday season. 3. AHS warranties cover major systems and appliances, offering peace of mind. 4. Plans provide online support via video chat with repair experts. 5. Frontdoor is the leader in the home warranty industry with a strong reputation.

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FAQ

Why Bullish?

Promotional discounts can attract new customers, potentially increasing sales and revenue. Historical precedents show similar promotions positively impacted companies in consumer service sectors.

How important is it?

The active promotion indicates strong consumer engagement, likely influencing FTDR's performance. Such marketing moves are crucial in maintaining competitive edge during peak seasons.

Why Short Term?

The promotion aligns with the holiday season, suggesting immediate sales increases. Past holiday promotions usually yield quick impacts on stock prices.

Related Companies

American Home Shield, a Frontdoor, Inc. (NASDAQ:FTDR) company and the nation's leading provider of home warranties, is now offering 50% off its ShieldGold™ and ShieldSilver™ home warranty plans for a limited time.

"With fall just around the corner and the start of the holidays not far behind, now is a great time to get your home's systems and appliances protected with an American Home Shield warranty," said Kathy Collins, Frontdoor, Inc.'s Chief Revenue Officer.

An AHS home warranty is a one-year, renewable home warranty plan that covers selected major home systems and appliances, like heating and air conditioning (HVAC), refrigerator, water heater, and washer and dryer. Plans can cover the repair and replacement costs when parts of covered systems and appliances break down due to normal wear and tear. Coverage becomes effective 30 days after the contract is signed.

The ShieldSilver plan covers parts of 19 major systems (HVAC, plumbing, electrical) to help keep your home running. The ShieldGold plan protects parts of 28 systems and appliances in your home.

As an added benefit of the ShieldGold plan, members can video chat through the AHS app with a highly experienced, live repair Expert to help with the issue at no extra cost. The Expert can help assess or potentially even fix the problem right over-the-phone.

For more information, please visit www.ahs.com, or for coverage details, including fees, limits, and limitations and exclusions, visit www.ahs.com/contracts.

New Jersey Residents: The product being offered is a service contract and is separate and distinct from any product or service warranty which may be provided by the home builder or manufacturer.

About Frontdoor, Inc.

Frontdoor is the industry leader in home warranties and new home structural warranties, and a leading provider of on-demand home repair and maintenance services. As the parent company of two leading brands – American Home Shield and 2-10 Home Buyers Warranty – totaling more than two million members – we bring over 50 years of experience in the home warranty category, a cultivated national network of independent service contractors, and a reputation for delivering quality service and product innovation. American Home Shield, the leader in home warranties, gives homeowners peace of mind, budget protection and convenience, covering up to 29 home systems and appliances from costly and unexpected breakdowns. 2-10 Home Buyers Warranty is the leader in new home structural warranties, providing home builders with coverage for structural failures. These two brands, together with Frontdoor's cutting-edge on-demand services, provide an unbeatable combination that meets the full suite of homeowner repair and maintenance needs. For more information about Frontdoor, Inc., please visit frontdoorhome.com.

FTDR-Company

Alison Bishop

901.701.5198

mediacenter@ahs.com



Tom Collins

901.701.5198

mediacenter@ahs.com

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