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AMP Media and WSMH to be Part of Athletes First Tailgate Tour Stop at the University of Michigan on October 16

1. AMP Media joins Athletes First Tailgate Tour in Ann Arbor on October 16. 2. Live podcast with Jake Butt features special guest Chris Wormley at the event. 3. The tour includes NFL legends and enhances Sinclair's engagement in college football. 4. SBGI, as media partner, boosts content creation and fan interactions. 5. Event promotes community engagement and brand visibility for Sinclair and its affiliates.

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Why Bullish?

The collaboration enhances SBGI's market presence and brand visibility, similar to past profitable partnerships. SBGI has historically benefited from leveraging events and partnerships to capture new audiences.

How important is it?

The article highlights a partnership that can enhance audience reach and revenue for SBGI, especially in sports programming. Increased visibility in college sports can significantly drive advertising revenue.

Why Short Term?

The event occurs soon, providing immediate content and engagement opportunities. Short-term spikes in engagement often translate into immediate revenue benefits.

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The Blue Print: A Podcast on The Michigan Wolverines to Broadcast Live from Ann Arbor with Host Jake Butt and Special Guest Chris Wormley

AMP Media and WSMH today announced their participation in the Athletes First Tailgate Tour stop at the University of Michigan in Ann Arbor, MI on Thursday, October 16, ahead of the University of Washington vs. the University of Michigan game on Saturday.

As the exclusive media partner of the Tour, AMP Media will deliver live programming, fan engagement, and multiplatform content from the event, which will be held at the Fiji House at 1001 Oakland Avenue in Ann Arbor, featuring special guest Chris Wormley.

Podcast host and fellow Michigan football star Jake Butt will bring The Blue Print: A Podcast on The Michigan Wolverines to life on-site with a live show at 6:30 p.m. EST, sponsored by Google. The Blue Print live show will also be available via YouTube, Facebook and X.

Each week on The Blue Print, Jake Butt, alongside fellow former Michigan captain and co-host Devin Gardner, break down the latest on the team. The podcast's long-form episodes are available weekly on Apple Podcasts, Spotify, and other major platforms, as well as extended video versions on YouTube. Exclusive clips are shared across Instagram, TikTok, and X at @TheBluePrintUM.

Now in its third season, the Athletes First Tailgate Tour is the premier traveling college football festival, featuring NFL and college football legends, premium hospitality, and interactive brand activations at 11 major games across the country. The Athletes First Tailgate Tour features a 55-foot custom hauler, which includes a hospitality lounge, podcast studio, and live event stage, serving as the hub for fan activity at each stop.

For more information or to attend the Athletes First Tailgate Tour in Ann Arbor, please visit: https://tailgatetourmichigan.rsvpify.com/.

About Sinclair:

Sinclair, Inc. (NASDAQ:SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 178 television stations in 81 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair's AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.

About Athletes First

Athletes First is the premier sports representation and marketing agency, guiding the careers of elite athletes, coaches, executives, and broadcasters. Since 2001, Athletes First has built a reputation for integrity, innovation, and impact across contract negotiations, marketing strategy, endorsement sales, and brand partnerships. The agency also produces dynamic live events and multiplatform content. For more information, visit athletesfirst.net or follow us on Instagram, X, and LinkedIn.

Category: General

Media contacts:

Sinclair/AMP Media: Jessica Bellucci jbellucci-c@sbgtv.com

Athletes First: Carmine N. Tiso carmine@tisocomms.com

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