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ANGEL CITY FOOTBALL CLUB ANNOUNCES NEW PARTNERSHIP WITH CARMAX

1. CarMax partners with Angel City FC for community engagement and support. 2. The partnership funds youth soccer camps, impacting about 500 children in LA. 3. CarMax enhances its commitment to women’s sports and community through this collaboration. 4. CarMax sold approximately 770,000 used vehicles in fiscal year 2024. 5. The ACFC is valued at $250 million, reflecting the growth in women’s sports.

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Why Bullish?

The partnership enhances CarMax's visibility and brand value in women's sports, potentially increasing sales. Similar partnerships in sports have often led to better brand recognition and sales growth in the past.

How important is it?

The article highlights strategic partnerships that align with CarMax's brand values. This collaboration may facilitate deeper market penetration in a rapidly growing demographic.

Why Long Term?

Community engagement initiatives typically take time to show financial returns. Past examples suggest long-term brand loyalty grows from consistent community involvement.

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ACFCNWSL
LOS ANGELES, Feb. 19, 2025 (GLOBE NEWSWIRE) -- Angel City Football Club (ACFC) today announced CarMax (NYSE: KMX), the nation’s largest retailer of used cars, as a Founding Partner and its Official Used Auto Retailer. This partnership will focus on community impact, with a dedicated emphasis on supporting youth sports programs in the Los Angeles area, fan engagement activities, and special promotions on game days. CarMax and Angel City will support the “Essentials” pillar of ACFC’s commitment to Equity, Essentials, and Education, enabling youth to access sports. This impact will include providing monetary funds to support these efforts as the Presenting Partner of the Angel City Camps Series, featuring ten weeks of youth soccer camps serving approximately 500 kids. Angel City will select the locations of these camps, which will take place across the greater LA region. In addition to the camps, CarMax will be the Presenting Partner of the club’s annual Season Ticket Member Event, Presenting Partner of one Title Night each season, and the Presenting Partner of Parking, providing select fans free parking for each match.  For more than 30 years, CarMax has championed integrity and transparency — the way car buying should be. Since 2020, the brand has applied that same philosophy to its sports partnerships by increasing its investment in leagues, teams, and athlete partners in women’s sports to level the playing field. “We are so proud to further our commitment to women’s sports by partnering with Angel City Football Club, an organization that’s trailblazed its own path to create a new standard in women’s sports,” said CarMax Chief Marketing Officer Sarah Lane. “Angel City FC and CarMax are guided by similar values - we’re both people-first organizations driven to make a positive impact and help our communities thrive. We look forward to working together over the next few years to inspire the next generation of athletes.” "CarMax and Angel City FC share a visionary approach to innovation and industry transformation,” said Julie Uhrman, Co-Founder and President of Angel City Football Club. “Their dedication to creativity and their pioneering spirit in the automotive industry mirror Angel City FC's commitment to reshaping the landscape of women's sports. Both organizations are united in our mission to provide access to opportunities and foster growth, and we’re thrilled to welcome CarMax as a partner and to the positive impact we can make together.'" CarMax is also a multi-year partner with the National Women’s Soccer League (NWSL) and is the presenting partner of the NWSL Shield, awarded to the club with the best record at the conclusion of the regular season and committed their investment toward increasing Shield bonuses the last three years. About Angel City Football ClubAngel City Football Club (ACFC) of Los Angeles, in the National Women’s Soccer League, is entering its fourth season in 2025 at BMO Stadium in downtown Los Angeles. ACFC is led by controlling owners Willow Bay and Bob Iger and was co-founded by tech entrepreneur Julie Uhrman, actor and activist Natalie Portman, and venture capitalist Kara Nortman. The club has been named the world’s most valuable women’s sports team, with a valuation of $250 million. Mark Parsons serves as the team’s Sporting Director. 2025 Season Tickets are now on sale and start at $50 per month. They come with year-round benefits, including tickets to all regular season home games plus an international friendly. For more information, please contact tickets@angelcity.com or visit angelcity.com/tickets/seasontickets. Learn more about ACFC at www.angelcity.com and follow the team on social media @weareangelcity. About CarMaxCarMax, the nation’s largest retailer of used autos, revolutionized the automotive retail industry by driving integrity, honesty and transparency in every interaction. The company offers a truly personalized experience with the option for customers to do as much, or as little, online and in-store as they want. During the fiscal year that ended February 29, 2024, CarMax sold approximately 770,000 used vehicles and 550,000 wholesale vehicles at its auctions. In addition, CarMax Auto Finance originated more than $8 billion in receivables during fiscal 2024, adding to its more than $17 billion portfolio. CarMax has over 245 store locations, nearly 30,000 associates, and is proud to have been recognized for 20 consecutive years as one of the Fortune 100 Best Companies to Work For®. CarMax is committed to making a positive impact on people, communities and the environment. Learn more in the 2024 Responsibility Report. For more information, visit www.carmax.com.

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