Apple boosts subscription price for TV+ to $12.99
1. Apple TV+ price increase by $3 starting Thursday. 2. This follows a similar trend by Peacock.
FAQ
Why Bullish?
Increasing prices for subscription services often indicates confidence in product demand. Historical trends, such as Netflix's price hikes leading to revenue growth, suggest AAPL could see similar benefits.
How important is it?
Price adjustments indicate innovation and consumer acceptance, contributing to AAPL's overall growth. The Apple brand's strength in maintaining loyalty suggests positive sentiment in subscription growth.
Why Short Term?
The immediate impact of price increases is typically reflected in quarterly earnings. As Apple TV+ revenue contributes to AAPL's financial results, we can expect effects in the upcoming earnings report.