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Apple CEO Tim Cook says tariffs to add only $900M in costs in Q3

1. Apple estimates tariffs may add $900 million to costs this quarter. 2. Limited tariff impacts observed in the previous quarter. 3. Cook emphasizes uncertainty regarding future tariff impacts. 4. Apple sources half of its iPhones from India to mitigate tariffs. 5. Company focuses on long-term growth and innovation despite challenges.

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FAQ

Why Neutral?

The slight cost increase from tariffs is manageable but introduces uncertainty.

How important is it?

The article provides insights on costs that could influence investor sentiment towards AAPL.

Why Short Term?

The tariff impacts are immediate yet can evolve quickly based on policies.

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