Apple Drops The MLS Paywall — And Its Streaming Strategy Suddenly Makes A Lot More Sense
1. Apple modifies MLS streaming rights, removing additional paywall for subscribers. 2. Apple's MLS rights deal complements its Formula One rights starting in 2026. 3. Price increase on Apple TV could generate an additional $430 million in revenue. 4. MLS interest typically rises during World Cup years, enhancing viewer engagement. 5. Apple plans to keep streaming ad-free, despite possible ads during live sports.