Apple is in need of a win as it reports earnings this week

1. Apple's earnings report approaches with challenging tariff impacts and falling iPhone demand. 2. Investors are concerned about profit margins amid rising costs and AI competition. 3. Apple's Hollywood success contrasts with declining US iPhone sales and tariff-related challenges. 4. Analysts highlight potential boosts from new product launches and AI advancements. 5. Key earnings insights will depend on CEO Tim Cook's guidance and tone.