Apple is scrambling to catch up in a race it had a headstart in

1. Apple delays Siri's generative AI features, raising concerns about competitiveness. 2. Rivals like OpenAI and Google outperform Apple's AI capabilities. 3. Market share threats grow due to competition in AI-enabled smartphones. 4. Apple's marketing campaigns highlight Siri's importance amid upgrade delays. 5. Analysts call Apple's position on AI defensive with much at stake.