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Apple MixC Hefei opens for customers this Saturday, January 18, in Anhui, China

1. Apple opens its first retail store in Anhui province, China. 2. Store features latest products like iPhone 16 and MacBook Pro with M4 chip. 3. Offers Genius Bar services and today at Apple sessions for customer engagement. 4. Celebrates launch with special-edition AirPods for Chinese New Year.

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FAQ

Why Bullish?

Increased retail presence in China can drive sales growth for AAPL, similar to previous expansions.

How important is it?

New store can enhance brand loyalty and directly increase sales in a key market.

Why Short Term?

Immediate impact expected during the store's launch and holiday season sales.

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AAPLNKESNE
HEFEI, China--(BUSINESS WIRE)--Apple® today previewed Apple MixC Hefei, the first store in the dynamic city and the first in China’s Anhui province. This new store offers customers a new location to discover and buy Apple’s full lineup of products and services. “We are so thrilled to open Apple MixC Hefei, our first store in the Anhui province, and build deeper connections with our customers in China,” said Deirdre O’Brien, Apple’s senior vice president of Retail and People. “Our dedicated team is excited to support the local community and provide personalized experiences that empower customers, whether they are looking to upgrade to the latest iPhone 16 or learn how to go further with their devices during our Today at Apple sessions.” Located near Swan Lake and in a prominent business and financial district, Apple MixC Hefei features a wide, curved glass storefront, seamlessly blending the inside and outside, and inviting customers into the store. The new store features sustainably and locally sourced materials, reflecting Apple’s commitment to design excellence and the environment. The new store offers both Genius Bar® services and Apple Pickup, enabling customers to receive support and conveniently collect their online orders. Apple MixC Hefei is home to over 80 team members ready to offer customers personalized service and support. Customers are welcome to discover and buy all of Apple’s latest products, including the iPhone 16® lineup, MacBook Pro® with M4, and Apple Watch® Series 10. Customers can also engage in free Today at Apple® sessions, where they can learn new skills in photography, videography, and more. Apple team members are ready to offer customers personalized shopping advice and support, including assistance with upgrading and trading in eligible devices, choosing monthly financing options, switching to iOS, and securely transferring data. Customers can take advantage of a curated online shopping experience paired with seamless collection through Apple Pickup or the immediate delivery service. Configure-to-order options are available, allowing Mac® customers to select and customize devices to their specifications, including the new 24-inch iMac®, Mac mini®, and MacBook Pro, all powered by the advanced M4 family of chips. In celebration of the upcoming Chinese New Year, customers can purchase a pair of special-edition AirPods® 4 with Active Noise Cancellation that have been engraved for the Year of the Snake. They can also sign up for a special Chinese New Year workshop that teaches fresh ways to capture and relive memories using iPhone 16 and Apple Vision Pro™, Apple’s first spatial computer which transforms the way people work, collaborate, and connect. Customers at Apple MixC Hefei can also enjoy festive window decals and decorative elements inside the new store that create a celebratory atmosphere. Apple MixC Hefei will officially open its doors to the public on Saturday, January 18, at 10 a.m. local time. Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple’s six software platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV+. Apple’s more than 150,000 employees are dedicated to making the best products on earth and to leaving the world better than we found it. Footnotes NOTE TO EDITORS: For additional information visit Apple Newsroom (www.apple.com/newsroom), or email Apple’s Media Helpline at media.help@apple.com. © 2025 Apple Inc. All rights reserved. Apple, the Apple logo, Genius Bar, iPhone, MacBook Pro, Apple Watch, Today at Apple, Mac, iMac, Mac mini, AirPods and Apple Vision Pro are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

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