Apple raises iPhone Pro starting price in U.S. for first time since 2017
1. Apple raised iPhone 17 Pro price to $1,099, a $100 increase. 2. iPhone 17 Air replaces the iPhone 16 Plus, priced at $999. 3. Apple anticipates over $1 billion in tariff costs this quarter. 4. Entry-level phones now come with 256GB storage, instead of 128GB. 5. No price changes for other devices like AirPods and Apple Watch.