Apple's big 'awe-dropping' iPhone 17 event kicks off soon — follow along for the latest
1. Apple is set to announce iPhone 17 and other new products today. 2. Analysts predict price hikes of $50 to $100 on new iPhone models. 3. Recent strong sales may support better performance post-event. 4. Focus on products rather than AI advancements is expected. 5. Tim Cook comes off recent wins signaling positive momentum for Apple.