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Apple’s iPhone events have been unimpressive lately. Will this year be the exception?

1. Apple's iPhone event may impact stock, analysts are cautious. 2. AAPL's shares are flat on announcement day, with a historical 2.1% drop. 3. New thinner iPhone 17 Air could surprise consumers and boost sales. 4. AI competitiveness remains a concern; positive news could uplift sentiment. 5. Market is waiting for significant innovations beyond the iPhone.

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FAQ

Why Bullish?

While previous product announcements were underwhelming, a thinner iPhone could lead to better consumer reception and ultimately higher sales. Historical examples reveal that significant innovations, like form-factor changes, often create new sales momentum.

How important is it?

The article discusses upcoming product launches and competitive concerns which are directly relevant to AAPL's market performance. Developments in AI strategy can also significantly influence investor sentiment.

Why Short Term?

The immediate release of the iPhone 17 Air could generate short-term excitement and stock movement. Past announcements have shown fluctuations in price shortly after product unveils.

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