Apple Sees Market Share Decline in 2024 as Chinese Smartphone Brands Surge Globally: IDC

1. Global smartphone shipments grew 2.4% to 331.7 million units in Q4 2024. 2. Apple and Samsung lost market share to Chinese vendors focusing on affordable devices. 3. Huawei performs well in high-end segments, while Xiaomi leads in growth among top players. 4. Counterpoint highlights iPhones' struggle in China against local competitors in 2024. 5. AI-capable smartphones expected to dominate mid-range by 2028, impacting demand.