Apple wants more sports rights, change how broadcasts are done, Eddy Cue says
1. Eddy Cue highlights interest in acquiring more unique sports broadcasting rights. 2. Apple TV currently broadcasts MLB and MLS, lacking NFL and NBA rights. 3. Cue aims to resolve viewer access issues and improve broadcast quality. 4. Apple's plan includes differentiating its sports offerings from competitors. 5. Past success with 'F1' movie indicates potential for sports content profitability.