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Apple wants more sports rights, change how broadcasts are done, Eddy Cue says

1. Eddy Cue highlights interest in acquiring more unique sports broadcasting rights. 2. Apple TV currently broadcasts MLB and MLS, lacking NFL and NBA rights. 3. Cue aims to resolve viewer access issues and improve broadcast quality. 4. Apple's plan includes differentiating its sports offerings from competitors. 5. Past success with 'F1' movie indicates potential for sports content profitability.

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Why Bullish?

Apple's focus on enhancing sports broadcasting can attract more subscribers to Apple TV. Enhanced services may lead to better financial performance, as seen in related sectors.

How important is it?

The article discusses strategic initiatives by Apple to enter the lucrative sports market, which could significantly boost revenue. Their focus on differentiation also indicates a long-term commitment to improving Apple TV's market position.

Why Long Term?

Securing major sports rights takes time, but could deliver significant subscriber growth and revenue over the long term. Historical success stories suggest long-term value in similar strategies.

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