1. Apple will remove Advanced Data Protection for new UK iPhones. 2. UK users lose end-to-end iCloud encryption, potentially exposing data. 3. Rollback follows UK government secret order for a data backdoor. 4. Privacy concerns intensify as Apple and UK authorities may decrypt iCloud data.
The removal of ADP could erode Apple's hallmark privacy reputation, risking customer trust. Past privacy controversies have sometimes triggered short-term stock declines due to reputational concerns.
The decision touches on privacy—a core brand strength—affecting public perception and potentially triggering regulatory pressures, though its geographic scope is limited.
Negative reactions and regulatory scrutiny are likely to emerge quickly among privacy advocates and markets, affecting sentiment in the near term.