Applebee's owner Dine Brands to lean on value, marketing to reverse sales declines
1. Dine Brands faced declining sales at Applebee's and IHOP in 2024. 2. CEO anticipates a need for compelling promotions to drive traffic. 3. Shares have dropped 50%, reflecting market cap decline to $386 million. 4. Competitors like Chili's have successfully revitalized sales with new promotions. 5. New leadership at Applebee's aims to enhance marketing to younger consumers.