AppLovin Taps Into Retail Ad Market, But Growth Hinges On Big-Brand Adoption: Analyst
1. Analyst reiterates a Hold rating on APP shares amid new eCommerce tracking. 2. 297 out of 600 brands are currently working with APP, a 50% rate. 3. Health & Personal Care is the largest category among APP's digital partners. 4. 60 major brands, including Nike and Amazon, could significantly boost APP's revenue. 5. APP is well-positioned for growth in in-app advertising and user data utilization.