1. Wells Fargo partners with Aqua for retail financing in recreational products. 2. New program enhances dealer efficiency and cash flow via integrated services. 3. Aqua's platform provides competitive pricing and improved client experiences. 4. Industry leaders express enthusiasm for the streamlined financing process. 5. Program serves a diverse credit spectrum, increasing accessibility for dealers.
The partnership enhances Wells Fargo's competitive positioning in retail financing. Similar past initiatives, like the expansion into consumer loans, positively affected WFC's market perception.
The news signifies new revenue streams and market growth potential for Wells Fargo. Enhanced financing options could appeal to more dealer clients, amplifying WFC's earnings outlook.
The financing program's immediate benefits could attract new dealer partnerships quickly. Over time, it may lead to more significant revenue growth as dealer adoption increases.
Streamlines options for dealers by integrating retail financial services, provided by Aqua, and floor planning financing provided by Inventory Finance
Aqua Finance, Inc. ("Aqua"), a leading provider of consumer financing solutions, and Wells Fargo Commercial Distribution Finance, LLC (Inventory Finance) today announced a new retail financing program, provided by Aqua, for a variety of recreational products including boats, RVs, and powersports, in collaboration with top original equipment manufacturers ("OEMs") including Brunswick, E-Z-GO, KTM North America, Inc., and Winnebago Industries. The new program streamlines processes for dealers by integrating Aqua's retail financial services with inventory floorplan financing from Inventory Finance delivering enhanced operating efficiency, cash flow conversion, and interest savings.*
"This initiative demonstrates our dedication to providing efficient, comprehensive financing solutions that drive growth for dealers across key industries," said Greg Wigent, Executive Vice President of Growth Initiatives at Aqua. "By collaborating with OEMs and leveraging Wells Fargo's inventory management expertise, we're empowering dealers to deliver an exceptional client experience while expanding their businesses."
The program serves profiles across the credit spectrum, offering dealers tools including prequalification links, soft credit checks, and competitive pricing. To support the program, Aqua has also launched a platform that digitally integrates the entire process, from pre-qualification and underwriting to finalizing agreements, e-signatures, and automatic floor plan settlement.
"Our clients have been asking for these options and solutions to help implement a seamless experience for their customers," said Chad Lyon, Managing Director of Inventory Finance for Wells Fargo Commercial Banking. "We are excited to offer an innovative new program that can help create an end-to-end experience for our clients."
Dealer reactions to the program:
"Access to this level of digital integration is essential for empowering our dealers to grow their businesses and deliver a more seamless client experience," said Zach Blazek, VP Motorcycle Sales of KTM North America.
"Our new relationship with Aqua Finance will make it simpler for our dealers to do business with us and ultimately improve the financing experience for E-Z-GO customers," said Damon Kull, Director, Consumer Sales for Textron Specialized Vehicles Inc., designer and manufacturer of E-Z-GO vehicles. "We are pleased to offer our dealers a solution that integrates easily and seamlessly with our financing ecosystem."
About Aqua
Aqua is a leading non-bank, full-spectrum financing platform operating in all 50 states that provides its network of over 5,000 dealers, contractors, and retailers with consumer-friendly financing solutions. By taking a comprehensive approach to assessing each application, Aqua finds more ways to help their network provide financing options to consumers, primarily in the home improvement, recreation, powersports, pool/spas, and water treatment industries. Aqua is committed to delivering innovative, best-in-class products and services within each market. For more information, visit www.aquafinance.com.
About Wells Fargo
Wells Fargo & Company (NYSE:WFC) is a leading financial services company that has approximately $2.0 trillion in assets. We provide a diversified set of banking, investment and mortgage products and services, as well as consumer and commercial finance, through our four reportable operating segments: Consumer Banking and Lending, Commercial Banking, Corporate and Investment Banking, and Wealth & Investment Management. Wells Fargo ranked No. 33 on Fortune's 2025 rankings of America's largest corporations. News, insights, and perspectives from Wells Fargo are also available at Wells Fargo Stories.
Additional information may be found at www.wellsfargo.com
LinkedIn: https://www.linkedin.com/company/wellsfargo
*Integrated wholesale financing program provided by Wells Fargo Commercial Distribution Finance, LLC with a consumer retail financing program provided by Aqua Finance, Inc. Subject to terms and conditions.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250818896634/en/
Media
Aqua:
Greg Wigent, Executive Vice President Growth Initiatives
Phone: 800-234-3663 ext. 1550
Email: gwigent@aquafinance.com
Wells Fargo:
Trisha Schultz, 424-268-6202
Trisha.Schultz@wellsfargo.com