Are your favorite TikTokers going away? Here’s what they say they’ll do if the platform is banned. - MarketWatch
1. TikTok's possible ban could shift users to rival platforms. 2. Small businesses earned $14.7 billion from TikTok in 2023. 3. 78% of small businesses found TikTok ads profitable in six months. 4. Similar past bans, like in India, shifted users to Instagram and YouTube. 5. Meta's platforms may benefit from TikTok's uncertainty.