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At-Home Fitness Pioneer BODi Launches New Program and Community Platform

1. BODi launches 25 Minute Speed Train, an efficient fitness program. 2. New community features enhance user engagement and motivation. 3. Affiliate Partner and referral programs empower customers to earn rewards. 4. Strategic innovations reflect BODi’s commitment to customer-centric growth. 5. BODi's offerings meet rising consumer demand for accessible fitness solutions.

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FAQ

Why Bullish?

The introduction of new products can drive subscriber growth, similar to Peloton's success post new launches.

How important is it?

The new fitness offerings and community engagement strategies are pivotal for customer retention and acquisition.

Why Short Term?

Immediate subscriber interest around summer fitness trends may boost sales quickly.

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PTONNKELULU
-Innovative Additions Mark BODi’s Next Chapter in the Evolving Digital Fitness Landscape EL SEGUNDO, Calif.--(BUSINESS WIRE)--The Beachbody Company, Inc. (NYSE: BODI), the pioneer in digital at-home fitness, today announced a series of strategic new offerings that reflect its unwavering commitment to customer-centric innovation, continued growth, and sustained momentum across its platform. Launch of 25 Minute Speed Train At the forefront is the launch of 25 Minute Speed Train, a results-driven training program created by BODi Super Trainer Joel Freeman to solve the common problem of “training dysfunction,” or exercising without a plan, resulting in little progress. Solved by Freeman’s proven Targeted Volume Training method, the step-by-step, eight-week program features 48 unique, strength-based workouts, as well as two alternating flexibility and mobility sessions, designed to maximize results in only 25 minutes a day. Intended for participants of all fitness levels, this short-format approach meets rising consumer demand for easy to follow step-by-step fitness, requiring minimal equipment, tested and proven to deliver significant results. Access is simple: subscribe to BODi for just $179 per year to unlock 25 Minute Speed Train, along with over 140 expert-designed fitness programs. For those who prefer a one-time purchase, lifetime access to 25 Minute Speed Train is available for $119.95, no subscription required. "25 Minute Speed Train was developed to help everyone build real strength and see measurable progress in less time than they think. Our test group got such outstanding results and we proved this efficient training works for every fitness level, whether you’re just starting out or leveling up,” said Joel Freeman, BODi Super Trainer. “We’re excited to introduce this program just in time for summer, a time of year when people need a fast way to train that can be done anywhere.” Connection That Drives Transformation: The BODi Experience Community Complementing the new program is the launch of The BODi Experience Community, featuring online support groups that deliver connection, motivation, and accountability by rewarding customers with points and badges for completing challenges, offering insider access to new content and product launches, as well as providing direct engagement with BODi trainers and leadership. Members will also have the opportunity to share progress, and access VIP perks, all designed to motivate and drive long-term transformation. “We’re constantly evolving to meet the changing needs of our customers and most of all, make it simple to achieve results,” said Carl Daikeler, CEO and co-founder of BODi. “Whether it’s how we deliver workouts, build community, or empower people, everything we launch reflects our commitment to reinventing what’s possible in digital fitness and wellness, helping people everywhere achieve a healthy, sustainable routine.” 25 Minute Speed Train Community Group To celebrate the launch of 25 Minute Speed Train, members of The BODi Experience Community will have the opportunity to virtually join the free 25 Minute Speed Train group led by Super Trainer Joel Freeman and BODi CEO, Carl Daikeler beginning on Monday, June 16. Participants will receive real-time motivation and accountability from Freeman, Daikeler and thousands of customers already in the group, providing structure and support to help power through the program together for the full eight weeks. Empowering Customers, Partners and Expanding Reach Through BODi’s Affiliate and Referral Programs Rounding out BODi’s recent innovations is the relaunch of its Affiliate Partner Program, which empowers customers, influencers, and content creators to earn up to 40 percent commission by sharing BODi’s digital subscriptions, supplements, and equipment. The program is free to join and includes custom tracking links, exclusive discounts, marketing assets, and early access to product drops. BODi is also enabling its entire customer base to refer friends and family to the platform through unique refer-a-friend links, whereby potential new customers can receive a discount on their first purchase or subscription, and the referrer receives points and other rewards upon completion of the transaction. These new initiatives are supported by continued investment in platform technology and content discovery tools, part of BODi’s broader strategy to scale personalized wellness experiences through the power of its community. For more information on BODi’s latest programs and innovations, go to BODi.com. About BODi and The Beachbody Company, Inc. Originally known as Beachbody, BODi has been innovating structured step-by-step home fitness and nutrition programs for 26 years such as P90X, INSANITY and 21 Day Fix, plus the first premium superfood nutrition supplement, Shakeology. Since its inception in 1999, BODi has helped over 30 million customers pursue extraordinary life-changing results. The BODi community represents millions of people helping each other stay accountable to goals of healthy weight loss, improved strength and energy, and resilient mental and physical well-being. To shop and subscribe to BODi, visit BODi.com and for more information on the company and investor relations (IR), please visit TheBeachbodyCompany.com. More News From The Beachbody Company, Inc.

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