1. NAD found T-Mobile's advertising misleading 16 times in four years. 2. AT&T defends its advertising strategy against T-Mobile's misleading claims. 3. AT&T filed a lawsuit for the right to truthful advertising. 4. New campaign highlights deceptive marketing in the industry.
AT&T's proactive legal and advertising stance can enhance its competitive position. Historically, such aggressive marketing and litigation have helped companies bolster their market share and brand reputation.
The legal battle and ensuing campaign could impact AT&T's market dynamics significantly, which in turn influences T's stock prices as competition intensifies.
The ongoing advertising campaign aims for immediate brand perception adjustments, likely affecting AT&T's stock in the near term. Previous cases of competitive advertising have shown short-term volatility around announcements.
DALLAS, Oct. 30, 2025 /PRNewswire/ --
We're committed to telling the truth about the competition's misleading claims
Key Takeaways:
AT&T has filed a complaint for declaratory relief against the NAD in response to its demands to remove our advertising and other messaging that centers around one simple fact: NAD has asked T-Mobile to correct their advertising at least 16 times over the last four years – more than anyone else in our industry.
The new campaign – "Ain't Our First Rodeo" - underscores a simple truth: Trust is earned through action. The ad highlights the remarkable frequency with which T-Mobile advertising has been challenged in recent years, and we take this action today to help ensure customers hear the truth.
"Some companies mislead customers; others stand up for them," said Jeff McElfresh, chief operating officer, AT&T. "We think all consumers deserve to hear the truth, even if it makes T-Mobile uncomfortable."
Backed by industry-leading investments in Fiber and 5G wireless networks and expert-built infrastructure, AT&T is the first and only carrier that covers both our wireless and fiber networks with the AT&T Guarantee. More Coverage. More Reliability & More Accountability.
Our complaint lays out the details of T-Mobile's track record. You can read it here.
About AT&T
We help more than 100 million U.S. families, friends and neighbors, plus nearly 2.5 million businesses, connect to greater possibility. From the first phone call 140+ years ago to our 5G wireless and multi-gig internet offerings today, we @ATT innovate to improve lives. For more information about AT&T Inc. ((T), please visit us at about.att.com. Investors can learn more at investors.att.com.
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SOURCE AT&T