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At WWDC, Apple's AI strategy comes into question

1. Apple's AI rollout has been underwhelming compared to rivals. 2. Investors expect significant updates at the upcoming WWDC from CEO Tim Cook. 3. Apple faces legal challenges regarding misleading advertising for iPhone features. 4. Analysts note Apple needs to acquire other AI firms to remain competitive. 5. AI advancements threaten the future demand for iPhones and current market position.

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Why Bearish?

Apple's AI struggles and legal issues raise concerns about its competitive edge, reminiscent of past downturns when the company lagged in critical tech innovations.

How important is it?

The article outlines challenges in AI, directly affecting Apple's current strategy and investor sentiment, leading to potential short-term stock implications.

Why Short Term?

Immediate investor sentiment is impacted by upcoming WWDC, legal claims over misleading ads could affect short-term sales.

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