The Challenge of Fragmentation

Many selling teams continue to juggle separate tools that provide partial insights, causing a loss in efficiency. This fragmentation is particularly costly for pay-per-click (PPC) specialists, who often struggle with clarity and performance. Neo aims to transform this user experience by simplifying the process of analyzing sales performance. According to atom11, “AI should make selling on Amazon easier, not more overwhelming.” The development team, comprised of ex-Amazon professionals, built Neo to eliminate the hours spent on compiling various reports to answer critical questions like, “Why did my sales drop this week?”

Sales Fluctuation Analysis Made Simple

Neo’s primary function is to provide detailed sales fluctuation analysis. Rather than merely stating “sales are down,” Neo evaluates multiple time periods using over 15 performance signals. This includes key ad metrics such as:

• Spend
• Impressions
• Clicks
• Click-Through Rate (CTR)
• Advertising Cost of Sales (ACoS)

It also incorporates retail signals like inventory status, pricing, Buy Box availability, search volume, organic traffic, and reviews. By framing the investigation through a traffic versus conversion lens, teams can quickly discern whether visibility or conversion is at the root of their sales issues.

Brands utilizing Neo have achieved an impressive 93% reduction in analysis time, receiving concise explanations in under a minute—detailing what changed, why it changed, and what actions to take next, without needing to rely on symptomatic bid adjustments.

How Neo Works in Real-Time

To utilize Neo, sellers simply enter their Amazon Standard Identification Number (ASIN), and the tool assesses critical performance signals. It might identify issues such as:

• Stockouts
• Traffic loss

Neo also suggests targeted actions—like reallocating budgets to campaigns that have lost impressions, tightening manual targeting, or refreshing creatives when CTR is declining.

Future Developments for Neo

Looking ahead, Neo is evolving into a proactive copilot, distinct from traditional AI chatbots. It will be connected to ASIN-level Key Performance Indicators (KPIs), continuously monitoring performance and identifying optimal next actions. Future plans include:

• CRM integrations for tracking actions
• “Glass box” automation monitoring
• Transitioning from rule-based to custom agent-based automation

This progression will not only allow performance-based bid changes but also enable Neo to preemptively examine Seller Central signals before making those changes. After implementations, Neo will actively monitor their impact and can roll back changes if performance declines.

Acknowledgements and Achievements

Neo's innovative approach received recognition when it won the AI Innovation Award at the Amazon Ads Partner Awards 2025 held in Nashville, Tennessee. Previously known as Ask Neo, the tool’s performance has drawn acclaim from industry leaders and users alike.

About atom11

atom11, a product of ELEVENATOM SOLUTIONS Pvt. Ltd, is an advanced Amazon ad automation software designed to unify data and generate actionable insights. By merging advertising metrics with retail signals such as inventory, pricing, and competitor actions, atom11 empowers agencies, major brands, and individual sellers to diagnose issues swiftly and enhance their overall performance.