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Aude Gandon Appointed Chief Digital & Marketing Officer, The Estée Lauder Companies

1. EL appoints Aude Gandon as Chief Digital & Marketing Officer. 2. New role aims to enhance digital and marketing strategies.

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Why Bullish?

The appointment of a chief officer in digital marketing reflects a strategic pivot towards enhanced brand visibility and consumer engagement. Historically, leadership changes in marketing have led to positive shifts in stock performance for consumer goods companies, as seen with Procter & Gamble.

How important is it?

The impact of appointing a digital marketing leader is significant, given current industry trends pushing for digital transformation and enhanced consumer engagement, which aligns with prevailing market expectations.

Why Long Term?

Aude Gandon's leadership will likely take time to materialize in measurable performance metrics, aligning with strategic long-term goals. Such transformations typically require sustained effort over quarters to show results, similar to Unilever’s digital marketing initiatives.

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NEW YORK--(BUSINESS WIRE)--The Estée Lauder Companies Inc. (NYSE: EL) announced today that Aude Gandon has been appointed Chief Digital & Marketing Officer (CDMO), effective August 1, 2025. Ms. Gandon will report directly to Stéphane de La Faverie, President and Chief Executive Officer, and will join the company's Executive Team. In this newly created role, Ms. Gandon will lead the transformation of the company's digital, marketing and media ecosystem, shaping end-to-end strategies across i.

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