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Aurora Mobile's JPush Partners with Bandao News App to Innovate News Delivery Experience

1. Aurora Mobile partners with Bandao News App for enhanced news delivery services. 2. JPush enables real-time, personalized news notifications with minimal delay. 3. The partnership improves user engagement and fosters content innovation. 4. JPush's technology supports multiple operating systems and maintains high delivery rates. 5. Customized content recommendations enhance user experience and engagement.

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Why Bullish?

The partnership enhances core service offerings, potentially increasing user acquisition and retention. Similar tech partnerships in the past have led to increased revenues for companies.

How important is it?

The announcement showcases a strategic move that aligns with market trends in digital engagement, indicating a positive outlook for JG's operational efficiency.

Why Long Term?

Improvements in service and user experience are likely to contribute to sustained growth over time, as user engagement builds gradually. This mirrors historical trends in tech collaborations that led to long-term market advances.

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BABAJDTCEHY
March 05, 2025 05:00 ET  | Source: Aurora Mobile Limited SHENZHEN, China, March 05, 2025 (GLOBE NEWSWIRE) -- Aurora Mobile Limited (NASDAQ: JG) ("Aurora Mobile" or the "Company"), a leading provider of customer engagement and marketing technology services in China, today announced that its push notification solution, JPush, has partnered with Shandong Dazhong Newspaper Group's Bandao News App, a regional authoritative media platform, to create new news delivery experiences. In today’s era of exploding information, users have higher expectations for instant and personalized news content. Bandao News App has always been committed to driving content innovation through technology. By working closely with JPush, the Bandao News App has made the leap from one-way communication to intelligent interaction with users. With millisecond-level delivery, precise push notifications and full scenario coverage, it has redefined the way users connect with news and set a benchmark for the digital transformation of the media industry. With real-time news delivery in seconds, Aurora Mobile enables instant communication with zero-time lag. Timeliness is a key factor in the value of news. Leveraging JPush's high concurrency, low latency technology, the Bandao News App can deliver breaking news and major events to users' devices in real time. For example, during emergencies such as typhoon warnings or traffic control measures, JPush synchronously delivers critical information through multiple channels, including app pop-ups, lock screen notifications, and SMS. This ensures that critical information reaches users in milliseconds, helping them make quick decisions. To address the challenges of message stability in complex network environments, JPush fully supports various operating systems including Android, iOS, HarmonyOS, QuickApp, and Web. It is compatible with JPush channels, APNs (Apple Push Notification service), FCM (Firebase Cloud Messaging) and the system-level push messaging channels of various mobile brands such as Huawei, Xiaomi, OPPO, VIVO, Meizu, ASUS, NIO Phone, ensuring timely message delivery. In addition, through intelligent channel optimization strategies, the Bandao News App can maintain high push notification success rates of even under weak network conditions, enabling seamless message delivery. With personalized content recommendations, JPush delivers a tailored user experience. Bandao News App's user base is diverse, covering audiences from various sectors such as government affairs, public welfare, finance, and culture. JPush's user labeling system and AI algorithm provide robust support for precise content distribution. By analyzing users' reading habits, geographical location, and interest preferences, the system automatically builds user profiles and delivers customized content to different user groups. For example, stock market updates are pushed to financial news readers, while local users receive priority recommendations for community news, significantly improving click-through rates and time spent reading. To increase user stickiness, the Bandao News App leverages JPush's scenario-based messaging capabilities to create a closed-loop "news + service" experience. During major social events, the app embeds interactive features such as polls and topic discussions, with JPush sending real-time reminders to increase community engagement. In local public service scenarios, the app pushes public service information linked to news, such as social service policy interpretations, transforming news from mere reading to action. JPush enhances the Baodao News APP by revolutionizing the efficiency of content distribution to enable seamless integration of "content-user-scenario”, improving the user interaction experience. In the future, the Baodao News APP will further leverage JPush’s cross-device capabilities to expand more innovative user experiences. About Aurora Mobile Limited Founded in 2011, Aurora Mobile (NASDAQ: JG) is a leading provider of customer engagement and marketing technology services in China. Since its inception, Aurora Mobile has focused on providing stable and efficient messaging services to enterprises and has grown to be a leading mobile messaging service provider with its first-mover advantage. With the increasing demand for customer reach and marketing growth, Aurora Mobile has developed forward-looking solutions such as Cloud Messaging and Cloud Marketing to help enterprises achieve omnichannel customer reach and interaction, as well as artificial intelligence and big data-driven marketing technology solutions to help enterprises' digital transformation. For more information, please visit https://ir.jiguang.cn/. Safe Harbor Statement This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Among other things, the Business Outlook and quotations from management in this announcement, as well as Aurora Mobile’s strategic and operational plans, contain forward-looking statements. Aurora Mobile may also make written or oral forward-looking statements in its reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including but not limited to statements about Aurora Mobile’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: Aurora Mobile’s strategies; Aurora Mobile’s future business development, financial condition and results of operations; Aurora Mobile’s ability to attract and retain customers; its ability to develop and effectively market data solutions, and penetrate the existing market for developer services; its ability to transition to the new advertising-driven SAAS business model; its ability to maintain or enhance its brand; the competition with current or future competitors; its ability to continue to gain access to mobile data in the future; the laws and regulations relating to data privacy and protection; general economic and business conditions globally and in China and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in the Company’s filings with the Securities and Exchange Commission. All information provided in this press release and in the attachments is as of the date of the press release, and Aurora Mobile undertakes no duty to update such information, except as required under applicable law. For more information, please contact: Aurora Mobile LimitedE-mail: ir@jiguang.cn Christensen In China Ms. Xiaoyan SuPhone: +86-10-5900-1548E-mail: Xiaoyan.Su@christensencomms.com In US Ms. Linda Bergkamp Phone: +1-480-614-3004Email: linda.bergkamp@christensencomms.com

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