1. Aurora Cannabis launches high-potency products in Poland. 2. Farm Gas and Sourdough boast THC levels of 27% and 29%. 3. Products aim to meet demand for quality medical cannabis. 4. Aurora emphasizes expertise in cultivation and regulatory landscape. 5. Company reaffirms its leadership position in the European market.
The introduction of high-potency products can enhance sales, as demonstrated by similar product launches in other markets boosting revenue and market share. For instance, Aurora's previous product launches have often led to stock price increases due to heightened investor confidence.
The launch of high-potency products aligns with market trends towards quality cannabis, potentially increasing demand. High potency is a key differentiator in the competitive cannabis market, especially in new international markets.
Immediate sales from the new products in Poland will likely reflect in ACB's short-term performance. The earlier a product is introduced, the sooner revenue and market response can be gauged.
EDMONTON, AB, June 24, 2025 /PRNewswire/ - Aurora Cannabis Inc. (NASDAQ: ACB) (TSX: ACB), the Canadian-based leading global medical cannabis company, announces today the launch of two new proprietary cultivars in Poland, marking the highest potency medical cannabis products available in the country. Grown and manufactured in the company's Canadian GACP and EU-GMP facilities, the premium dried medical cannabis products Farm Gas and Sourdough are crafted with precision and expertise to deliver a superior, high THC flower.
"As a result of our cutting-edge genetic breeding program, we're best positioned to introduce these tried-and-true proprietary cultivars into the Polish market with assurance in quality and excellence," says Michael Simon, VP of Commercial at Aurora Europe. "We recognize that prescribers are looking for high-quality, high potency medical cannabis products for their patients, and we're proud to offer superior products with proven success in the Canadian market."
The first cultivar available on June 30 for prescription is Farm Gas, followed by Sourdough which will be available in early August. These speciality dried flowers are hang-dried, hand finished and have unique and favourable properties including:
Aurora remains steadfast in our international leadership, leveraging the company's unrivaled focus on science and innovation to fuel global advancements. With extensive knowledge of Europe's intricate regulatory landscape and proven expertise in cultivation, Aurora stands as the trusted leader in advancing the Polish medical cannabis market.
Aurora is opening the world to cannabis, serving both the medical and consumer markets across Canada, Europe, Australia, and New Zealand. Headquartered in Edmonton, Alberta, Aurora is a pioneer in global cannabis, dedicated to helping people improve their lives. The Company's adult-use brand portfolio includes Drift, San Rafael '71, Daily Special, Tasty's, Being, and Greybeard. Medical cannabis brands include MedReleaf, CanniMed, Aurora, and Whistler Medical Marijuana Co., as well as international brands, Pedanios, IndiMed, and CraftPlant. Aurora also has a controlling interest in Bevo Farms Ltd., North America's leading supplier of propagated agricultural plants. Driven by science and innovation, and with a focus on high-quality cannabis products, Aurora's brands continue to break through as industry leaders in the medical, wellness, and adult recreational markets wherever they are launched. Learn more at www.auroramj.com and follow us on X and LinkedIn.
Aurora's common shares trade on the NASDAQ and TSX under the symbol "ACB".
This news release includes statements containing certain "forward-looking information" within the meaning of applicable securities law ("forward-looking statements"). Forward-looking statements are frequently characterized by words such as "plan", "continue", "expect", "project", "intend", "believe", "anticipate", "estimate", "may", "will", "potential", "proposed" and other similar words, or statements that certain events or conditions "may" or "will" occur. Forward-looking statements made in this news release include, but are not limited to, statements regarding the launch and availability of the Company's new high-potency flower products in Poland, as well as statements regarding the Company's international leadership and continued focus on science and innovation to fuel global advancements.
These forward-looking statements are only predictions. Forward looking information or statements contained in this news release have been developed based on assumptions management considers to be reasonable. Material factors or assumptions involved in developing forward-looking statements include, without limitation, publicly available information from governmental sources as well as from market research and industry analysis and on assumptions based on data and knowledge of this industry which the Company believes to be reasonable. Forward-looking statements are subject to a variety of risks, uncertainties and other factors that management believes to be relevant and reasonable in the circumstances could cause actual events, results, level of activity, performance, prospects, opportunities or achievements to differ materially from those projected in the forward-looking statements. These risks include, but are not limited to, the magnitude and duration of potential new or increased tariffs imposed on goods imported from Canada into the United States; the ability to retain key personnel, the ability to continue investing in infrastructure to support growth, the ability to obtain financing on acceptable terms, the continued quality of our products, customer experience and retention, the development of third party government and non-government consumer sales channels, management's estimates of consumer demand in Canada and in jurisdictions where the Company exports, expectations of future results and expenses, the risk of successful integration of acquired business and operations, management's estimation that SG&A will grow only in proportion of revenue growth, the ability to expand and maintain distribution capabilities, the impact of competition, the general impact of financial market conditions, the yield from cannabis growing operations, product demand, changes in prices of required commodities, competition, and the possibility for changes in laws, rules, and regulations in the industry, epidemics, pandemics or other public health crises and other risks, uncertainties and factors set out under the heading "Risk Factors" in the Company's annual information from dated June 17, 2025 (the "AIF") and filed with Canadian securities regulators available on the Company's issuer profile on SEDAR+ at www.sedarplus.com and filed with and available on the SEC's website at www.sec.gov. The Company cautions that the list of risks, uncertainties and other factors described in the AIF is not exhaustive and other factors could also adversely affect its results. Readers are urged to consider the risks, uncertainties and assumptions carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such information. The Company is under no obligation, and expressly disclaims any intention or obligation, to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as expressly required by applicable securities law.
SOURCE Aurora Cannabis Inc.