1. Axalta released its 73rd Global Automotive Color Popularity Report. 2. White, gray, and black remain dominant colors in 2025. 3. North America shows a shift towards bolder automotive colors. 4. Asia favors expressive colors due to the expanding EV market. 5. Axalta's innovation continues to cater to diverse customer color demands.
FAQ
Why Bullish?
The report highlights Axalta's leadership in automotive coatings and innovations that can drive demand. Positive trends towards customization may increase Axalta's revenue potential.
How important is it?
The article indicates continued relevance of Axalta's products, vital for sustaining market share and growth in the coatings sector.
Why Long Term?
Sustained shifts in consumer preferences towards colors will bolster Axalta's sales over time, mirroring longer-term industrial trends in vehicle design.
Axalta Unveils 2025 Global Automotive Color Popularity Report
PHILADELPHIA, Dec. 16, 2025 (GLOBE NEWSWIRE) -- Axalta (NYSE: AXTA), a premier global coatings company, today released its 73rd annual Global Automotive Color Popularity Report. This report provides an updated analysis of the automotive color landscape in 2025, highlighting the persistent dominance of white, gray, and black. First launched in 1953, Axalta’s report serves as the automotive industry’s most extensive and longest-running color account.
Key Findings from the 2025 Color Popularity Report
The findings of Axalta’s 2025 report indicate stable preferences rather than significant changes, confirming that neutral colors remain predominant in the market. Key statistics from the report include:
- White: Leading color at 29%
- Black: Following closely at 23%
- Gray: Holding steady at 22%
- Silver: Decreasing to 7%
- Blue: Maintaining 6% and leading in chromatic colors
Other colors such as red, brown/beige, green, and yellow/gold have seen modest but consistent engagement in the global palette.
Expert Insights on Color Trends
Dr. Lei Qiao, Vice President - Technology, Mobility Coatings at Axalta, commented, “This year’s report reveals how enduring neutrals continue to anchor the global palette, even as interest rises in finishes that bring greater depth, movement, and individuality to vehicle styling.” He noted that the 2025 landscape reflects a market balancing simplicity with a growing openness to refined color expression and modern finishes.
Geographical Variations in Color Preferences
Axalta's report also highlights regional variations in color popularity:
- North America: White leads at 31%, with blue increasing to 10% and red to 7%, indicating a trend toward bolder colors.
- South America: White is prominent at 35%, with silver at 14% and blue at 7%, showcasing a preference for practical and modern tones.
- Europe: Gray tops at 26%, followed closely by white at 25% and black at 22%, reflecting a sophisticated design ethos.
- Asia: The region shows a shift toward vibrant colors, with yellow/gold at 4% and green at 3%, alongside a notable increase in black to 26%.
Conclusion
Dr. Robert Roop, SVP and Chief Technology Officer at Axalta, emphasized the company's commitment to innovation, stating, “Our proprietary resin chemistry enables Axalta to develop and deliver an expansive palette that meets the wide variety of colors demanded by different customers, cultures, and climates.”
Each year, Axalta analyzes automotive build data from key vehicle production areas worldwide to present global color rankings, regional trends, and insights into current market preferences. This year’s report highlights the top ten automotive color spaces and illustrates how color preferences evolve in global markets.
About Axalta
Axalta is a recognized leader in the coatings industry, delivering innovative and sustainable coating solutions. With over 150 years of expertise, Axalta serves more than 100,000 customers in over 140 countries, offering a wide range of coatings for vehicles, commercial applications, building facades, and industrial uses. For more information, visit axalta.com or follow us on LinkedIn.
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