1. 93% of media firms face surprise cloud storage fees. 2. Many companies cut resources, risking valuable content access. 3. Rising egress fees hinder firm transitions to better services. 4. Demand for transparent cloud solutions is significantly increasing. 5. 67% of organizations prefer specialized technology providers.
As more companies seek cost-effective storage and solutions, BLZE may attract new clients. Historically, businesses have gravitated towards providers that offer cost transparency, boosting those providers’ market positions.
The article emphasizes significant industry trends that may favor BLZE's growth. Its innovative cloud solutions could capitalize on the highlighted challenges faced by competitors.
Immediate demand for better cloud storage solutions may lead to a quick influx of customers. As businesses evaluate their cloud strategies in light of rising costs, BLZE’s presence could improve visibility and sales quickly.
93% of media & entertainment organizations report surprise cloud storage fees; half say egress costs prevent switching to providers better suited for media workflows.
Backblaze, Inc. (NASDAQ:BLZE), the cloud storage innovator providing a modern alternative to traditional cloud providers, today announced it will be exhibiting at the NAB Show New York from October 22–23, 2025, booth 623, where they will showcase new research in partnership with Dimensional Research that reveals how hidden cloud storage costs are reshaping video workflows across the media and entertainment (M&E) industry.
The study, based on a survey of 101 M&E leaders managing over 250TB of cloud infrastructure, found that rising egress fees and unpredictable billing models are forcing companies to make trade-offs that directly impact content availability, archives, and production strategies.
Cloud bills undermine content workflows
According to the research, 93% of media organizations report being hit with unexpected cloud storage fees, with nearly half incurring them monthly or more often. To manage costs, companies are making difficult compromises:
"The data shows what media professionals know from experience: production and distribution workflows are being throttled not by technology, but by cloud economics," said Gleb Budman, CEO at Backblaze. "Innovation is a function of how freely data can move. If every hop from archive to AI tool, or from mezzanines to CDNs adds egress risk, you narrow your options. Our job is to remove that friction."
Locked in by costs, ready for change
The survey also highlights how restrictive cloud pricing models are keeping M&E companies tied to providers that may no longer fit their needs:
M&E leaders also highlighted the attributes they value most in a storage provider: compliance (50%), ease of use (42%), customer support (37%), and high throughput (31%)—all critical to video workflows that span creation, post-production, and global distribution.
Industry philosophy is also shifting: 67% of M&E organizations prefer best-of-breed technology approaches over one-stop-shop solutions, underscoring growing frustration with restrictive ecosystems.
To learn more about how Backblaze can help, meet us at the NAB Show in New York at booth 623. Book a meeting here: https://info.backblaze.com/nab-ny-2025.
About the survey
The Backblaze–Dimensional Research 2025 Cloud Storage Survey was conducted from May 24 to June 5, 2025, with a total of 403 respondents responsible for over 250TB of cloud infrastructure. Respondents provided insight into cloud storage challenges, vendor preferences, and the impact of AI-driven data growth on infrastructure strategies.
About Backblaze
Backblaze is the cloud storage innovator delivering a modern alternative to traditional cloud providers. We offer high-performance, secure cloud object storage that customers use to develop applications, manage media, secure backups, build AI workflows, protect from ransomware, and more. Backblaze helps businesses break free from the walled gardens that traditional providers lock customers into, enabling them to use their data in open cloud workflows with the providers they prefer at a fraction of the cost. Headquartered in San Mateo, CA, Backblaze (NASDAQ:BLZE) was founded in 2007 and serves over 500,000 customers in 175 countries around the world. For more information, please go to www.backblaze.com.
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Press Contact:
Yev Pusin
Head of Communications
press@backblaze.com