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Banzai Completes Acquisition of Vidello, Growing TTM Revenue 59% and Adding $2M in EBITDA

1. Banzai acquires Vidello, expanding its marketing technology portfolio. 2. Expected revenue increase of $6.5 million and EBITDA boost of $2 million. 3. Vidello serves over 90,000 customers with innovative video marketing tools. 4. Creation of comprehensive AI-powered marketing tools is a key vision for Banzai. 5. Transaction includes $2.7M cash and 868,204 shares issued.

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FAQ

Why Bullish?

The acquisition of Vidello enhances revenue potential and customer base, similar to previous successful acquisitions in tech companies that improved their market position.

How important is it?

This acquisition significantly strengthens Banzai's offerings and market position, likely influencing investor sentiment and stock value.

Why Short Term?

Immediate revenue boost expected from the acquisition, and operational synergies may quickly influence stock performance.

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February 03, 2025 08:31 ET  | Source: Banzai International, Inc. Expands Portfolio with Next-Generation Video Creation, Editing, and Marketing Suite SEATTLE, Feb. 03, 2025 (GLOBE NEWSWIRE) -- Banzai International, Inc. (NASDAQ: BNZI) (“Banzai” or the “Company”), a leading marketing technology company that provides essential marketing and sales solutions, today announced that it has successfully closed its previously announced acquisition of Vidello, a technology provider of video hosting and marketing suite solutions for businesses. The acquisition is expected to increase Banzai’s revenue by $6.5 million and increase EBITDA by $2 million for the twelve-month period ended December 31, 2024, on a pro-forma basis. Vidello financials are preliminary and unaudited and subject to adjustment. Based in London, Vidello offers a comprehensive video hosting and marketing suite that provides entrepreneurs, startups, agencies, and online businesses with tools to grow their businesses. Vidello’s key offerings include: CreateStudio: An award-winning video creation app that allows users to easily produce eye-catching 3D character video content for social media and websites.PhotoVibrance: A tool that transforms static images into moving motion pictures to capture attention.Twinkle: An all-in-one audio platform for creators and agencies, featuring premium royalty-free music tailored for video projects.Vidello: A 3-in-1 video hosting, player, and collaboration tool that allows users to showcase videos with a customizable, lightning-fast player. Features include a collaboration portal and in-play marketing calls-to-action for lead generation and sales optimization. Vidello has over 90,000 customers, and their flagship CreateStudio product has been named a Top 3 Best Rated product in the video maker category by Capterra1, and a High Performer by G22. Banzai's vision is to build a comprehensive suite of AI-powered marketing tools that make marketers’ lives faster and easier. The Vidello acquisition is pivotal in accelerating revenue growth by delivering innovative solutions to our customers. Transaction Details Under the terms of the agreement, Banzai will issue approximately $2.7M in cash ($2.5M is held back for varying time periods and for indemnification, transition and revenue earnout purposes) and 868,204 shares of Banzai Class A Common Stock. Additional details regarding the acquisition are included in the Company’s Form 8-K filed with the Securities and Exchange Commission on December 20, 2024, and January 31, 2025. About Vidello Vidello is a video hosting and marketing suite which provides online businesses with the essential marketing and hosting tools to assist in growing business through video. To learn more about the company visit www.vidello.com. About Banzai Banzai is a marketing technology company that provides AI-enabled marketing and sales solutions for businesses of all sizes. On a mission to help their customers grow, Banzai enables companies of all sizes to target, engage, and measure both new and existing customers more effectively. Banzai customers include Cisco, New York Life, Hewlett Packard Enterprise, Thermo Fisher Scientific, Thinkific, Doodle and ActiveCampaign, among thousands of others. Learn more at www.banzai.io. For investors, please visit https://ir.banzai.io. Forward-Looking Statements This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements often use words such as “believe,” “may,” “will,” “estimate,” “target,” “continue,” “anticipate,” “intend,” “expect,” “should,” “would,” “propose,” “plan,” “project,” “forecast,” “predict,” “potential,” “seek,” “future,” “outlook,” and similar variations and expressions. Forward-looking statements are those that do not relate strictly to historical or current facts. Examples of forward-looking statements may include, among others, statements regarding Banzai International, Inc.’s (the “Company’s”): future financial, business and operating performance and goals; annualized recurring revenue and customer retention; ongoing, future or ability to maintain or improve its financial position, cash flows, and liquidity and its expected financial needs; potential financing and ability to obtain financing; acquisition strategy and proposed acquisitions and, if completed, their potential success and financial contributions; strategy and strategic goals, including being able to capitalize on opportunities; expectations relating to the Company’s industry, outlook and market trends; total addressable market and serviceable addressable market and related projections; plans, strategies and expectations for retaining existing or acquiring new customers, increasing revenue and executing growth initiatives; and product areas of focus and additional products that may be sold in the future. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Forward-looking statements are not guarantees of future performance, and our actual results of operations, financial condition and liquidity and development of the industry in which the Company operates may differ materially from those made in or suggested by the forward-looking statements. Therefore, investors should not rely on any of these forward-looking statements. Factors that may cause actual results to differ materially include changes in the markets in which the Company operates, customer demand, the financial markets, economic, business and regulatory and other factors, such as the Company’s ability to execute on its strategy. More detailed information about risk factors can be found in the Company’s Annual Report on Form 10-K and the Company’s Quarterly Reports on Form 10-Q under the heading “Risk Factors,” and in other reports filed by the Company, including reports on Form 8-K. The Company does not undertake any duty to update forward-looking statements after the date of this press release. Investor RelationsChris TysonExecutive Vice PresidentMZ Group - MZ North America949-491-8235BNZI@mzgroup.us www.mzgroup.us MediaRachel MeyrowitzDirector, Demand Generation, Banzaimedia@banzai.io 1 Source: https://www.capterra.com/p/203897/Create-Studio/2 Source: https://www.g2.com/products/create-studio/reviews

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