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Banzai Secures Expanded Agreement with RBC Capital Markets for OpenReel Enterprise License

1. BNZI expands agreement with RBC Capital Markets for OpenReel platform. 2. RBC's Wealth Marketing Division gains an enterprise license for OpenReel. 3. The deal doubles engagement, indicating solid growth in enterprise market. 4. OpenReel improves video content production for financial sector clients. 5. Banzai aims to support global firms in creating personalized video content.

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Why Bullish?

The expanded agreement signifies growth potential and increased market validation. Historical growth trends in tech partnerships often correlate with stock price increases.

How important is it?

The news demonstrates strategic growth and validates BNZI's market position, likely favorable for investors.

Why Short Term?

Immediate increased engagement boosts BNZI's revenue outlook shortly. Similar past deals have led to quick market responses.

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RBCBMYDXCTECH
May 06, 2025 08:31 ET  | Source: Banzai International, Inc. SEATTLE, May 06, 2025 (GLOBE NEWSWIRE) -- Banzai International, Inc. (NASDAQ: BNZI) (“Banzai” or the “Company”), a leading marketing technology company that provides essential marketing and sales solutions, today announced it has expanded its agreement with RBC Capital Markets. As part of the expanded agreement, RBC Capital Markets’ Wealth Marketing Division will have an enterprise license for usage of OpenReel, Banzai’s leading digital video creation platform. “This agreement reinforces our strategy of expansion in the enterprise,” said Joe Davy, Founder and CEO of Banzai. “Having already been working with RBC Global Asset Management, this deal shows movement throughout the enterprise into the wealth marketing division, doubling our current engagement and validating our growth in the enterprise space. We are seeing solid traction in the financial sector, where the OpenReel Creator tool gives global financial firms the ability to offer standardized branded video with personalization at scale for their wealth managers, partners, and other stakeholders.” OpenReel empowers organizations to efficiently produce high-quality, branded video content at scale. Its platform enables users to remotely direct, record, edit, and collaborate on professional-grade video projects, significantly streamlining the production process and ensuring brand consistency. OpenReel serves a global enterprise client base, including industry leaders like Bristol Myers Squibb, Ingram Micro, DXC Technology, Insider Inc., and US Steel. About RBC Capital Markets The most significant corporations, institutional investors, asset managers, private equity firms, and governments around the globe recognize RBC Capital Markets as an innovative, trusted partner with an in-depth expertise in capital markets, banking, and finance. We are well-established in the largest, most mature capital markets across North America, Europe, and the Asia Pacific region, which collectively encompasses 80% of the global investment banking fee pool. RBC Capital Markets is part of a leading provider of financial services, Royal Bank of Canada (RBC). Founded in 1864, RBC is one of the largest banks in the world and the fifth largest in North America, as measured by market capitalization. With a strong capital base and consistent financial performance, RBC is among a small group of highly rated global banks. Learn more at rbccm.com. We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at rbc.com/community-social-impact. About Banzai Banzai is a marketing technology company that provides AI-enabled marketing and sales solutions for businesses of all sizes. On a mission to help their customers grow, Banzai enables companies of all sizes to target, engage, and measure both new and existing customers more effectively. Customers who use Banzai's product suite include Autodesk, Dell Technologies, New York Life, Thermo Fisher Scientific, Thinkific, and ActiveCampaign, among thousands of others. Learn more at www.banzai.io. For investors, please visit https://ir.banzai.io. Forward-Looking Statements This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements often use words such as “believe,” “may,” “will,” “estimate,” “target,” “continue,” “anticipate,” “intend,” “expect,” “should,” “would,” “propose,” “plan,” “project,” “forecast,” “predict,” “potential,” “seek,” “future,” “outlook,” and similar variations and expressions. Forward-looking statements are those that do not relate strictly to historical or current facts. Examples of forward-looking statements may include, among others, statements regarding Banzai International, Inc.’s (the “Company’s”): future financial, business and operating performance and goals; annualized recurring revenue and customer retention; ongoing, future or ability to maintain or improve its financial position, cash flows, and liquidity and its expected financial needs; potential financing and ability to obtain financing; acquisition strategy and proposed acquisitions and, if completed, their potential success and financial contributions; strategy and strategic goals, including being able to capitalize on opportunities; expectations relating to the Company’s industry, outlook and market trends; total addressable market and serviceable addressable market and related projections; plans, strategies and expectations for retaining existing or acquiring new customers, increasing revenue and executing growth initiatives; and product areas of focus and additional products that may be sold in the future. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Forward-looking statements are not guarantees of future performance, and our actual results of operations, financial condition and liquidity and development of the industry in which the Company operates may differ materially from those made in or suggested by the forward-looking statements. Therefore, investors should not rely on any of these forward-looking statements. Factors that may cause actual results to differ materially include changes in the markets in which the Company operates, customer demand, the financial markets, economic, business and regulatory and other factors, such as the Company’s ability to execute on its strategy. More detailed information about risk factors can be found in the Company’s Annual Report on Form 10-K and the Company’s Quarterly Reports on Form 10-Q under the heading “Risk Factors,” and in other reports filed by the Company, including reports on Form 8-K. The Company does not undertake any duty to update forward-looking statements after the date of this press release. Investor RelationsChris TysonExecutive Vice PresidentMZ Group - MZ North America949-491-8235BNZI@mzgroup.us www.mzgroup.us MediaNancy NortonChief Legal Officer, Banzaimedia@banzai.io

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