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Baozun Releases 2024 Sustainability Report

1. Baozun released its 2024 Annual Sustainability Report, highlighting ESG achievements. 2. The company emphasizes sustainability in operations and long-term planning. 3. CEO Vincent Qiu states commitment to empowering brands and green consumption. 4. Baozun serves over 490 brands globally, showcasing its market reach. 5. Integration of AI-driven innovation positions Baozun for future growth.

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Why Bullish?

The announcement of sustainable practices indicates positive growth potential. Historically, companies focusing on ESG have seen stock price appreciation.

How important is it?

Sustainability reports are increasingly relevant in investor decisions, impacting brand image and stock performance.

Why Long Term?

Emphasis on sustainability and green consumption aligns with long-term market trends, attracting investors.

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SHANGHAI, April 23, 2025

/PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", "we" or the "Company"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced the release of its 2024 Annual Sustainability Report (the "Sustainability Report"), highlighting the Company's achievements in environmental sustainability, social responsibility, and corporate governance.

Baozun integrates sustainability into both daily operations and long-term strategic planning, consistently fostering a low-carbon ecosystem, advancing AI-driven innovation, and cultivating a caring and inclusive workplace. Baozun's Founder, Chairman and CEO, Mr. Vincent Qiu, remarked, "Guided by our mission of 'Technology Empowers the Future of Commerce,' Baozun continues to harness its digital capabilities to empower brands in building resilient supply chains and driving green consumption. Amid the wave of the digital economy, we remain committed to leading the industry toward a more efficient, inclusive, and sustainable future."

Key ESG achievements in 2024:

For the full Baozun 2024 annual sustainability report, please visit: https://ir.baozun.com/ESG-Report.

Safe Harbor Statements

This press release contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "aims," "future," "intends," "plans," "believes," "estimates," "confident," "potential," "continues," "ongoing," "targets," "guidance," "going forward," "looking forward," "outlook" or other similar expressions. Statements that are not historical facts, including but not limited to statements about Baozun's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to Baozun's filings with the United States Securities and Exchange Commission and its announcements, notices or other documents published on the website of The Stock Exchange of Hong Kong Limited. All information provided in this press release is as of the date hereof and is based on assumptions that Baozun believes to be reasonable as of this date, and Baozun undertakes no obligation to update such information, except as required under applicable law.

About Baozun Inc.

Founded in 2007, Baozun Inc. is a leader in brand e-commerce service, brand management, and digital commerce service. It serves more than 490 brands from various industries and sectors around the world, including East and Southeast Asia, Europe and North America as of December 31, 2024.

Baozun Inc. comprises three major business lines -- Baozun e-Commerce (BEC), Baozun Brand Management (BBM) and Baozun International (BZI) and is committed to accelerating high-quality and sustainable growth. Driven by the principle that "Technology Empowers the Future Success", Baozun's business lines are devoted to empowering their clients' business and navigating their new phase of development.

For more information, please visit http://ir.baozun.com.

For investor and media inquiries, please contact:

Baozun Inc.
Ms. Wendy Sun
Email: [email protected]

SOURCE Baozun Inc.

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