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Bath & Body Works Kicks Off Spooky Season with Viral Summerween Collection

1. Bath & Body Works launched the Summerween collection earlier than usual. 2. New fragrance I Scream Float sold out on TikTok Shop in one day. 3. Returning favorites include Vampire Blood and men's fragrance Immortal. 4. Collection features over 70 products across body care and home fragrance. 5. The full collection will be available in stores starting July 7.

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Why Bullish?

The quick sell-out of the new fragrance indicates strong consumer demand. Historical launches with early sell-outs often lead to positive stock performance.

How important is it?

The popularity of the Summerween collection may drive short-term sales increases. Consumer trends in seasonal products heavily impact performance in retail stocks.

Why Short Term?

The immediate buzz from the successful launch may boost sales in the near term. Long-term effects depend on sustained consumer interest ahead of Halloween.

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Early drop of new fragrance I Scream Float sold out on TikTok Shop, highly anticipated collection also includes fan favorites Vampire Blood and Ghoul Friend, /PRNewswire/ -- Summerween is back, and Bath & Body Works is celebrating with its fans earlier than ever. Today, it dropped its highly anticipated Summerween collection online for loyalty members, with the full assortment of more than 70 products coming to stores nationwide on July 7. Bath & Body Works Summerween collection includes more than 70 products across body care and home fragrance. I Scream Float is the brand’s whimsically ghoulish new fragrance which offers an exciting take on the popular gourmand trend. Bath & Body Works brought back fan-favorite Vampire Blood alongside Immortal, its top-selling men's Halloween fragrance. Step into Frankenstein's Bakery for whimsical gourmand scents like returning favorite Ghoul Friend and the brand new fragrance, I Scream Float. Featuring notes of fizzing cola, a scoop of vanilla, and a sprinkling of sugar, it's a fresh take on a summer favorite, and a limited-edition early drop sold out in just one day on TikTok Shop. For a dark and moody fragrance experience with a scarier look and feel, the brand brought back Vampire Blood alongside its men's scent Immortal. Bath & Body Works unveiled Immortal just last year, and it quickly became a top seller. New for this season, the cologne comes packaged in a delightfully eerie coffin-shaped box.  "We're fully embracing this exciting summer trend, which is now bigger than ever, with an incredible collection of fragrances and accessories which capture the true essence of the spooky season," says Betsy Schumacher, Chief Merchant at Bath & Body Works. "Halloween is one of our customers' favorite times of year and we're meeting them right where they are with the highest quality, trend-forward products to fit every mood and aesthetic."Bath & Body Works' Summerween collection also includes a variety of accessories and decor items like its ghostly 3-wick candle pedestal holder, a bubbling cauldron hand soap dispenser, black cat-inspired Pocketbac holders and Wallflower plugs, a ghoulish Frankenstein's Bakery luminary, and so much more.Bath & Body Works' Summerween Collection includes: I Scream Float (NEW): A gourmand with a twist, this indulgent fragrance features notes of fizzing cola, a scoop of vanilla, and a touch of spooky sweetness. Vampire Blood: A returning favorite, this fragrance features red berries, night-blooming jasmine, and petrifying plum. Immortal: Debuted as Bath & Body Works' first-ever men's Halloween fragrance last year, featuring moody notes of black plum, sueded saffron and aged oak. NEW this season—the cologne comes nestled in a coffin-shaped box. Ghoul Friend: This popular fragrance offers a captivating blend of dark strawberries, ghostly peony, and spine-chilling citrus. Wicked Vanilla Woods: Perfect for elevated vanilla fans seeking a deeper and spicier experience, bringing together notes of magical vanilla, glowing amber wood, and enchanted pink pepper. Candy Apple Cauldron: This playful and sweet fragrance combines mysterious green apple, simmering sugar, and crystalized bergamot. The brand is rewarding its more than 38 million loyalty program members with early access to the collection on June 30 at bathandbodyworks.com and on the Bath & Body Works app. Becoming a member is free, quick and easy – fans only need an email address to get first dibs on the collection. The full Summerween collection will be available in stores and online beginning July 7.ABOUT BATH & BODY WORKSHome of America's Favorite Fragrances®, Bath & Body Works is a global leader in personal care and home fragrance, including top-selling collections for fine fragrance mist, body lotion and body cream, 3-wick candles, home fragrance diffusers and liquid hand soap. Powered by agility and innovation, the company's predominantly U.S.-based supply chain enables it to deliver quality, on-trend luxuries at affordable prices. Bath & Body Works serves and delights customers however and wherever they want to shop, from welcoming, in-store experiences at 1,900 company-operated Bath & Body Works locations in the U.S. and Canada, 524 international franchised locations and an online storefront at bathandbodyworks.com.MEDIA CONTACTEmmy BeachBath & Body Works[email protected] SOURCE BATH & BODY WORKS WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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