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Bee-hold: Red Robin Enters its Swicy Era with New Mike's Hot Honey® Collaboration

1. Red Robin partners with Mike's Hot Honey for new menu items starting March 24. 2. New offerings include Hot Honey Crispy Chicken Sandwich, Pizza, and Wings. 3. Customers can customize existing menu items with Mike's Hot Honey. 4. Innovative menu aims to attract adventurous diners seeking bold flavors. 5. New drinks and salads also debut alongside the hot honey collaboration.

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FAQ

Why Bullish?

The introduction of trendy and innovative menu items often boosts customer interest. Similar strategies in the past led to increased sales for chains like Chipotle during menu updates.

How important is it?

The collaboration signals strategic innovation, engaging the market and attracting new customers, which is crucial for driving future growth.

Why Short Term?

The limited-time nature of the menu can increase sales quickly, but sustainability needs ongoing innovation. For instance, seasonal items from Panera often see initial sales spikes but require renewal to maintain interest.

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New menu items will be available for a limited time starting March 24, /PRNewswire/ -- Red Robin Gourmet Burgers Inc. (NASDAQ: RRGB) has teamed up with the original and leading brand of hot honey, Mike's Hot Honey®, to introduce a hot and sweet menu collaboration that guests are buzzing for. These mouthwatering new dishes bring a perfect blend of sweet heat for those looking to add a bold flavor twist to their taste buds.Available March 24, guests can enjoy three swicy new menu items featuring Mike's Hot Honey. The new offerings include: Starting March 24, guests can enjoy three swicy new menu items featuring Mike’s Hot Honey, including the Hot Honey Crispy Chicken Sandwich, Hot Honey Pepperoni Pizza, Hot Honey Wings and more at Red Robin! Hot Honey Crispy Chicken Sandwich, a hand-breaded and made-to-order fried chicken breast dripping with Mike's Hot Honey and layered with green chili aioli, fresh jalapeño and shredded cabbage mix served with a bottomless side. Hot Honey Pepperoni Pizza features family-recipe pepperoni, smoked provolone, fresh mozzarella, crushed red pepper flakes and Mike's Hot Honey, making this the first Donatos® Pizza innovation at Red Robin in three years. This item is available only at participating Red Robin restaurants. Hot Honey Wings, available as bone-in wings or boneless chicken bites tossed in Mike's Hot Honey and topped with red pepper flakes. "More than ever, restaurant-goers are looking to pursue adventurous dining options, and partnering with Mike's Hot Honey was the perfect way to bring more innovation and bold flavors to Red Robin guests," said Brian Sullivan, executive chef and VP of Culinary & Beverage Innovation at Red Robin. "The sweet and spicy combination is exactly the kind of flavor people are craving. Every dish on this menu is packed with flavor that's guaranteed to leave guests buzzing with excitement. This is what the new Red Robin is all about!"Guests who want to swice up their lives can hack the menu by adding Mike's Hot Honey to any menu item for a customized experience. Team member favorites include the Crispy Parmesan Brussels Sprouts, Pretzel Bites, Sweet Potato Fries and even Red Robin's new, deliciously juicy gourmet burgers like the Southern Charm."We're all about adding that perfect kick of heat with a touch of sweetness to the table," said Mike Kurtz, founder of Mike's Hot Honey. "Whether it's a gourmet burger, fried chicken or a Donatos Pizza, we know Red Robin can deliver on an elevated flavor profile, and we're excited to see guests enjoy these delicious new menu items featuring our hot honey."Additionally, Red Robin is introducing new beverages, including: Mango Passion Lemonade, a sweet combination of mango and passion fruit topped with Minute Maid® Lemonade. For an extra kick, guests can top it with a shake of Tajin®. Spicy Passion Mango Margarita, sweet heat meets margarita with Milagro® Reposado tequila, Cointreau®, agave and lime shaken with a kick of jalapeño and sweet flavors of passion fruit and mango, garnished with a Tajin® rim.* Perfect for a light bite, catering events or large gatherings, guests can enjoy new Caesar salad options, including: Everything Caesar Salad, available as an entrée or bottomless side, enjoy a bed of crisp romaine tossed in house-made Everything Caesar dressing, topped with shaved Parmesan and smashed croutons. The entrée is served with a freshly grilled chicken breast. Everything Chicken Caesar Wrap features the new Everything Chicken Caesar Salad with the addition of tomatoes, wrapped in a flour tortilla and paired with one of Red Robin's bottomless sides. Red Robin Royalty® members are the first to enjoy a sneak peek of the new Mike's Hot Honey x Red Robin menu. Now's the time to sign up for these exclusive perks and rewards on eligible purchases.*Must be 21 years of age or older to purchase or consume alcohol.About Red Robin Gourmet Burgers, Inc. (NASDAQ: RRGB)Red Robin Gourmet Burgers, Inc. (www.redrobin.com), is a casual dining restaurant chain founded in 1969 that operates through its wholly owned subsidiary, Red Robin International, Inc., and under the trade name, Red Robin Gourmet Burgers and Brews. We believe nothing brings people together like burgers and fun around our table, and no one makes moments of connection over craveable food more memorable than Red Robin. We serve a variety of burgers and mainstream favorites to Guests of all ages in a casual, playful atmosphere. In addition to our many burger offerings, Red Robin serves a wide array of salads, appetizers, entrees, desserts, signature beverages and Donatos Pizza at select locations. It's easy to enjoy Red Robin anywhere with online ordering available for to-go, delivery and catering. Sign up for the royal treatment by joining Red Robin Royalty® today and enjoy Bottomless perks and delicious rewards across nearly 500 Red Robin locations in the United States and Canada, including those operating under franchise agreements. Red Robin… YUMMM®!About Mike's Hot HoneyMike's Hot Honey is America's original and leading brand of hot honey and has been elevating everyday eating experiences since 2010, when its first drizzle on a pizza at Paulie Gee's in Brooklyn sparked a word-of-mouth sensation and created a new category of pizza topping. By popular demand, Mike started selling his small-batch, hand-labeled hot honey bottles to visitors of the pizzeria, as well as other local restaurants and businesses. Today, Mike's Hot Honey can be found in thousands of restaurants and retailers across the country, with the same original recipe in the bottle. Using only 100% pure honey infused with real chili peppers, Mike's Hot Honey's one-two flavor punch of sweetness then heat makes any dish more dynamic, from the original pairing on pepperoni pizza to chicken, cheese and charcuterie, ice cream, cocktails, and so much more. Mike's Hot Honey empowers chefs and eaters everywhere to customize, create, and share extraordinary meals. Happy drizzling! For more information about Mike's Hot Honey, please visit mikeshothoney.com.SOURCE Red Robin Gourmet Burgers, Inc. WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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