1. Jollibee launches new KATSEYE Korean BBQ menu items nationwide. 2. The menu features a spicy Korean BBQ Chicken Sandwich and Fried Chicken. 3. KATSEYE, a celebrated pop group, promotes these new items. 4. Items focus on bold flavors with a limited-time availability. 5. Jollibee aims to connect food, fashion, and self-expression.
The launch of unique items can drive customer interest and sales. Past successful limited-time offerings often led to sales spikes.
New menu items can significantly boost customer traffic and sales at Jollibee locations, impacting overall brand performance, especially in a competitive market.
Immediate effects will likely be seen during the initial sales period. As with past promotions, buzz can fade if not followed by new offerings.
The two global icons invite fans to try the saucy new sweet and spicy Korean BBQ menu items, exclusively available at Jollibee locations nationwide while supplies last.
WEST COVINA, Calif., Sept. 17, 2025 /PRNewswire/ -- Jollibee, the global restaurant phenomenon known for spreading joy through its iconic Chickenjoy, Chicken Sandwiches and other delicious menu items, today announced the debut of its new KATSEYE Special Korean BBQ Chicken Sandwich and Fried Chicken. Lauded as the "best fast food fried chicken" by USA TODAY for the second year in a row, Jollibee is now bringing its expertise to these innovative new menu items. Launching through its continued partnership with global girl group, KATSEYE, both brands are again daring to break the mold. Jollibee invites fans and EYEKONS to get their hands on this unique flavor, exclusively available at Jollibee locations nationwide while supplies last.
Marking Jollibee's sauciest collab yet, the new menu items center on a bold fusion of sweet and savory flavors with a spicy kick. This next-level sauce features a soy glaze and gochujang, offering a vibrant flavor that seamlessly complements Jollibee's signature chicken. The KATSEYE Special Korean BBQ Chicken Sandwich is served on a toasted brioche bun and topped with fresh cucumber slices, thinly sliced red onion and cilantro, adding a bite of freshness to the crave-worthy sandwich. For fans that prefer a bone-in option, the KATSEYE Special Korean BBQ Fried Chicken offers the same signature crispy and juicy fried chicken Jollibee is known for, hand-dipped in the unforgettable Korean BBQ sauce.
KATSEYE, fresh off their 2025 MTV Video Music Awards win and continuously recognized for their groundbreaking artistry, influential global presence, and undeniable flair, embodies the very essence of what it means to "Bee Saucy." The six-member girl group elevates everything they touch, from the pop music genre to their electric dance moves, and now Jollibee's new Korean BBQ menu items. This launch isn't just about a deliciously iconic piece of fried chicken, it's also about connecting food, fashion, and self-expression. The partnership invites individuals to embrace their bold characteristics, much like the new Korean BBQ Chicken itself.
"Jollibee is known for serving up crispy and juicy joy—and now saucy, just like KATSEYE. This collaboration, celebrating the expressive spirit that both Jollibee and KATSEYE embody, was a seamless fit," said Luis Velasco, Senior Vice President and Marketing Head at Jollibee North America. "Our new Korean BBQ menu items are made with Jollibee's signature quality in mind and a truly crave-worthy sauce. For all the Jollibee fans, EYEKONS, and people who aren't afraid to express themselves and 'Bee Saucy' — the new Korean BBQ flavor is for you."
"The Korean BBQ Chicken items are our new favorites on the menu! Just like our music, this new flavor is bold, dynamic, and full of personality," shared KATSEYE. "We can't wait for EYEKONS to taste it and join us in embracing their 'saucy' side."
The KATSEYE Special Korean BBQ Chicken Sandwich and Fried Chicken are available across North America for a limited time, so fans are encouraged to try these hot new menu items before they sell out. Customers can order exclusively through Jollibee's website and the new mobile app, available for download on the Apple App Store and Google Play.
Jollibee and KATSEYE's explosive partnership kicked off in August with a stylish merch collaboration, which sold out in less than three hours, celebrating flavor, culture, and the shared joy of being unapologetically unique. Now, both Jollibee lovers and EYEKONS can experience the joy of eating through this deliciously different and saucy collab. In the coming weeks, fans can expect more surprises from these beloved brands as the partnership continues to bring fun and flavor to their dedicated followers.
Jollibee is the flagship brand of the Jollibee Group, which is on a mission to become one of the top five restaurant companies in the world. For Jollibee x KATSEYE partnership updates, as well as upcoming store openings, new product launches and other exciting news and announcements, be sure to follow along at @jollibeeus on Facebook, @jollibeeus on Instagram and @jollibeeusa on TikTok.
KATSEYE – comprising Daniela (Cuban/Venezuelan-American, from Atlanta, GA), Lara (Indian, from New York, NY), Manon (Ghanaian-Italian, from Zurich, Switzerland), Megan (Chinese-American, from Honolulu, HI), Sophia (Manila, Philippines), and Yoonchae (Seoul, South Korea) – has quickly risen to international prominence with their captivating performances, unique sound, and dedicated fanbase. A powerhouse of diverse talent, KATSEYE embodies the spirit of modern pop, inspiring millions with their music and message. To learn more, subscribe to updates at katseye.world or follow them at @katseyeworld on Instagram, TikTok, YouTube, and X.
About Jollibee Group
Jollibee Foods Corporation (PSE: JFC) (the "Company") is one of the world's fastest-growing restaurant companies, driven by its purpose of spreading joy through superior taste. It manages and operates a portfolio which includes 19 brands (the "Jollibee Group") with over 10,000 stores and cafés across 32 countries.
The Jollibee Group's portfolio includes nine (9) wholly-owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger and Tim Ho Wan), five (5) franchised brands (Burger King, Panda Express, Yoshinoya, Common Man Coffee Roasters, and Tiong Bahru Bakery in the Philippines), and ownership stakes in other key brands like The Coffee Bean and Tea Leaf (80%), Compose Coffee (70%), SuperFoods Group that operates Highlands Coffee (60%), and bubble tea brand Milksha (51%). The Company also has membership interests in Tortazo, LLC, along with Chef Rick Bayless, for Tortazo in the U.S. and in Botrista, a leader in beverage technology.
The Jollibee Group's global sustainability agenda, Joy for Tomorrow, underscores its commitment to sustainable business practices across food safety, employee welfare, community support, good governance, and environmental responsibility, among others. These focus areas are aligned with the United Nations Sustainable Development Goals (UN SDGs).
The Company has been recognized as the Philippines' Most Admired Company by the Asian Wall Street Journal, named one of Asia's Fab 50 Companies, and listed among Forbes' World's Best Employers and Top Female-Friendly Companies. The Company is also a four-time Gallup Exceptional Workplace Award recipient and featured in TIME's World's Best Companies and Fortune's Southeast Asia 500 List.
To learn more about Jollibee Group, visit www.jollibeegroup.com.
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SOURCE Jollibee