1. Princess Cruises hosts iconic stars for exclusive performances, boosting brand engagement. 2. Events enhance customer experience and might increase bookings in the cruise industry.
Positive brand events historically improve customer engagement, leading to increased sales. For instance, themed events in the past have resulted in notable upticks in cruise bookings.
Engaging events could significantly attract new customers, impacting CUK positively. The potential publicity from star performances could enhance brand visibility.
Immediate promotional events can lead to short-term increases in bookings and share price. Previous examples suggest market reaction within weeks following such events.