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Ben & Jerry's co-founder Jerry Greenfield quits over social activism row with Unilever

1. Jerry Greenfield resigns from Ben & Jerry's amid dispute with Unilever. 2. He cites loss of company independence and inability to address global issues. 3. This conflict began over the company's stance on selling in West Bank. 4. Unilever plans to spin off its ice cream business into Magnum Ice Cream. 5. Unilever remains committed to Ben & Jerry's mission, despite internal disagreements.

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FAQ

Why Neutral?

While Greenfield's resignation impacts brand identity, overall company stability remains intact.

How important is it?

The resignation may challenge brand loyalty but not immediate financial performance.

Why Long Term?

The evolving relationship between Ben & Jerry's and Unilever could influence brand direction over time.

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