BetMGM, DraftKings score ‘most successful’ Super Bowl in history as football bettors’ winning streak ends - MarketWatch
1. BetMGM reported Super Bowl LIX as their most successful sporting event. 2. Eagles coverage in futures markets benefited BetMGM despite mixed betting split. 3. Legal bets reached $1.39 billion, setting a new Super Bowl record. 4. Saquon Barkley's performance avoided major liabilities for sportsbooks like BetMGM. 5. Active accounts increased by 14%, highlighting growing engagement in sports betting.