1. Homebuyers now value flexible design and curb appeal in homes. 2. 40% prioritize paint color in first impressions of properties. 3. Quality craftsmanship and unique layouts are increasingly important. 4. Social media trends influence buyer preferences significantly. 5. First impressions from curb appeal affect purchase decisions greatly.
FAQ
Why Bullish?
Increasing buyer demand for differentiated homes suggests potential price appreciation for unique listings. Historical trends show that homes with unique features fetch higher prices even in downturns.
How important is it?
The insights reveal critical consumer trends that could help capitalize on potential market opportunities, directly affecting HOUS's operations.
Why Long Term?
Shifts in buyer preferences suggest enduring effects, as home design trends evolve. Similar trends have shown lasting changes in market valuation over several years.
2026 Design Trends Report from Better Homes and Gardens Real Estate Highlights Shifting Buyer Preferences
Better Homes and Gardens Real Estate LLC (NYSE: HOUS) has released its highly anticipated 2026 Design Trends Moving Real Estate Report, detailing critical insights into modern homebuyer preferences. This report, compiled using extensive consumer research conducted by thinqinsights, incorporates input from BHGRE®-affiliated agents and leading professionals in the real estate and design sectors. The findings reveal six compelling trends influencing today’s buyers as they navigate a complex housing market.
Key Trends Reshaping Homebuyer Decisions
- The New Starter Home: Affordable housing is evolving, as the average age of first-time homeowners approaches 40. Buyers are now prioritizing homes that blend smaller footprints with aesthetic beauty and thoughtful design. Nearly 50% of buyers emphasize finding a space that feels personal.
- Paint Colors That Sell: Color choices significantly impact buyer impressions, with 40% of respondents stating that paint color affects their first feelings about a property. Buyers favor calming, nature-inspired tones that enhance both interiors and exteriors.
- The Influence of Social Media: Growing trends on platforms like Instagram are filtering into real estate. Desired features such as curated pantries and cozy reading nooks are becoming essentials in modern homes.
- Layout, Layout, Layout: Size matters less than functionality; 86% of buyers express a preference for flexible layouts that provide seamless flow and adaption for both work and family life.
- Craftsmanship Counts: A renewed focus on quality craftsmanship is evident, with buyers valuing custom millwork and artisanal finishes that offer character and durability.
- Curb Appeal 2.0: First impressions are critical; around 50% of buyers reject homes that don’t meet their aesthetic expectations from the curb. Current trends favor minimalistic designs featuring native landscaping and organic materials.
Color Trends for 2026
In line with these insights, Better Homes and Gardens Real Estate LLC has announced the 2026 Interior and Exterior Paint Colors of the Year:
- Interior Color of the Year: Calming Coastal Blue—this soothing shade is favored for its ability to create warmth and balance in key living spaces.
- Exterior Color of the Year: Soft Stone Gray—this classic tone enhances a home's curb appeal while complementing organic finishes effectively.
Market Implications and Industry Insights
"Homeownership remains one of life's most monumental transactions," stated Ginger Wilcox, President of Better Homes and Gardens Real Estate LLC. "Today's buyers come with new expectations shaped by high barriers to entry, knowing precisely what they want. This report aims to guide sellers and agents in making informed design and presentation choices that appeal to modern, discerning buyers."
Research Methodology
The consumer survey that informed this report was conducted by thinqinsights between October 6 and October 9, 2025. The study surveyed 500 U.S. adults aged 21 and older, who are either current or prospective homeowners deeply involved in home design decisions, ensuring a comprehensive understanding of marketplace trends.
About Better Homes and Gardens Real Estate LLC
Better Homes and Gardens Real Estate LLC is part of Anywhere Real Estate Inc. (NYSE: HOUS), a global leader in real estate franchising. With approximately 11,000 independent sales associates across 400 offices in the United States and internationally, BHGRE® connects buyers with comprehensive services and innovative solutions to meet modern housing needs.