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Beyoncé and Levi's® Launch Chapter 3 with REIIMAGINE: Refrigerator

1. Levi's teams up with Beyoncé for REIIMAGINE campaign's third chapter. 2. The campaign emphasizes brand heritage and reimagining classic concepts.

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Why Bullish?

Levi's collaboration with a global icon like Beyoncé can lead to increased brand visibility and sales. Historically, partnerships with celebrities have positively impacted retail performance, such as Puma's surge after teaming with Rihanna.

How important is it?

Collaborations with influential figures like Beyoncé can attract attention and drive sales, making this news important for investors. The brand's strategic campaigns can significantly influence customer loyalty and market performance.

Why Short Term?

The immediate buzz and interest generated by the campaign can drive short-term sales increases. Quick consumer engagement often translates to spikes in revenue in fashion industries following celebrity endorsements.

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PUMAADBENKE
SAN FRANCISCO--(BUSINESS WIRE)--The Levi's® brand, in collaboration with global icon Beyoncé, today debuted Refrigerator, the third chapter of the REIIMAGINE campaign. In the new film and accompanying imagery, Levi's® continues to highlight the brand's heritage as inspiration for reinvention. The first two chapters, Launderette and Pool Hall, reignited conversations around Levi's® legacy, with Launderette's subversive take on the brand's classic ad and Pool Hall paying homage to Levi's® deep ti.

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