1. 58.9% of home shoppers seek homes outside current metro areas. 2. Out-of-metro searches increased significantly due to affordability issues. 3. San Jose, D.C. and Seattle lead in outbound search traffic. 4. High home prices and unemployment drive interest in out-of-market moves. 5. Affordability trends show mixed results across the U.S. regions.
The surge in out-of-metro searches indicates a potential increase in real estate transactions, translating to heightened interest for NWS’s Realtor.com platform. Historically, periods of high mobility can correlate with increased advertising and listings activity on real estate platforms.
The significant increase in out-of-metro searches directly supports Realtor.com's value proposition, potentially increasing user engagement and client acquisitions.
The current trend suggests immediate reactions in property listings and consumer searches, which could positively affect NWS's revenue promptly. For instance, during the early 2020s housing boom, increased online activity led to significant real estate site engagements.
With affordability still out of reach for many, a new report from Realtor.com® found 58.9% of online home shoppers in the 100 largest U.S. metros looked outside their current metro in the second quarter of 2025, up from 48.1% in 2019, as buyers seek homes that better fit their budgets, job flexibility, and lifestyle needs.
"Affordability remains a primary driver of home searches, but evolving workplace policies, job opportunities and shifting local conditions also play a role. As regional housing trends diverge, home shoppers tapped the brakes compared to a year ago, but accelerated their searches elsewhere compared to 2019, across the 100 largest metros with sizable variation across markets," said Danielle Hale, chief economist at Realtor.com®.
"Despite the year over year step back, Americans continue to take a broader view of where they can live, often looking beyond their current metro areas in hopes of stretching their dollar and improving their lifestyle."
Big cities dominated the top ten metros as current residents overwhelmingly searched out of their markets driven by affordability challenges. San Jose, Calif., had the highest share of outbound search traffic, with 93.7% of shoppers looking at listings elsewhere. More than one-third of that activity was aimed outside California altogether.
Washington, D.C. (86.4%), Seattle (80.5%), and Salt Lake City (77%) also topped the list of metros with the most local residents eyeing an out of metro move. Notably, big cities New York, Boston, and Chicago joined the top 10 metros with the highest out-of-market search rates—reflecting a combination of rising home prices and growing unemployment.
| Market | Out of Market Share | 2025Q2 Rank | Rank 2024Q2 |
|---|---|---|---|
| San Jose-Sunnyvale-Santa Clara, CA | 93.7 % | 1 | 1 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 86.4 % | 2 | 2 |
| Seattle-Tacoma-Bellevue, WA | 80.5 % | 3 | 4 |
| Salt Lake City-Murray, UT | 77.0 % | 4 | 7 |
| Stockton-Lodi, CA | 72.9 % | 5 | 5 |
| Durham-Chapel Hill, NC | 72.6 % | 6 | 9 |
| Chicago-Naperville-Elgin, IL-IN | 72.6 % | 7 | 11 |
| Denver-Aurora-Centennial, CO | 72.1 % | 8 | 8 |
| Boston-Cambridge-Newton, MA-NH | 72.0 % | 9 | 26 |
| New York-Newark-Jersey City, NY-NJ | 71.7 % | 10 | 12 |
Several cities which saw a surge in demand during the COVID-19 pandemic are now experiencing rising outbound interest as affordability erodes and return-to-office mandates take hold.
In Phoenix, the share of out-of-market views rose 28.5 percentage points over the past six years. Spokane, Wash., and Fresno, Calif., saw similar jumps of 27.7 and 21.3 points, respectively. McAllen, Texas, which once attracted pandemic-era buyers with its low cost of living, is now seeing an exodus as home prices rise and buyers redirect their attention to larger, higher-wage, high employment markets such as Austin and San Antonio.
Metros with the biggest increases in outbound search activity often experienced large jumps in home prices and rising unemployment over the past six years. Nine of the top ten metros with the biggest loss in popularity also saw prices jump more than 27% since 2019, with Boston seeing home prices climb 42.5% and Spokane, Wash. seeing home prices climb 47.9%. Chicago, the slowest growth market, saw prices grow 12.2%.
| Market | Out of Market Share | Six Year Share Change | June 2025 Median Listing Price | Six Year Price Change | Unemployment rate (2025.05) | Unemployment rate (2019.05) |
|---|---|---|---|---|---|---|
| McAllen-Edinburg-Mission, TX | 65.0 % | 30.0 % | $274,950 | 38.2 % | 6.0 | 5.4 |
| Phoenix-Mesa-Chandler, AZ | 70.5 % | 28.5 % | $520,000 | 36.8 % | 3.7 | 4.1 |
| Spokane-Spokane Valley, WA | 61.5 % | 27.7 % | $517,649 | 47.9 % | 4.0 | 5.1 |
| Chicago-Naperville-Elgin, IL-IN | 72.6 % | 25.7 % | $379,900 | 12.2 % | 4.6 | 3.5 |
| Boston-Cambridge-Newton, MA-NH | 72.0 % | 24.7 % | $854,974 | 42.5 % | 4.2 | 2.7 |
| Miami-Fort Lauderdale-West Palm Beach, FL | 59.4 % | 24.3 % | $510,000 | 27.5 % | 3.1 | 3.0 |
| Fresno, CA | 60.3 % | 21.3 % | $469,917 | 40.3 % | 7.8 | 6.4 |
| Charleston-North Charleston, SC | 63.2 % | 20.8 % | $535,000 | 27.7 % | 3.1 | 2.3 |
| New York-Newark-Jersey City, NY-NJ | 71.7 % | 20.7 % | $786,500 | 32.2 % | 4.0 | 3.3 |
| Tucson, AZ | 63.7 % | 19.8 % | $391,500 | 32.9 % | 4.2 | 4.4 |
Even as many metros lose shoppers to other regions, a handful are seeing increased loyalty from local buyers. San Francisco stands out with a decline in outbound search activity, from 68.9% in 2019 to 62.9% this year. Despite its high cost of living, recent improvements in affordability compared to neighboring metros—and signs of urban revitalization—may be helping retain residents.
Other metros that gained in popularity with their local shoppers include Portland, Ore.; Houston; Detroit; and Honolulu, many of which offer a blend of economic opportunity, relative affordability and quality-of-life amenities.
| Metro | Out of Market Share | Six Year Share Change | June 2025 Median Listing Price | Six Year Price Change | Unemployment rate (2025.05) | Unemployment rate (2019.05) |
|---|---|---|---|---|---|---|
| Portland-Vancouver-Hillsboro, OR-WA | 57.9 % | -9.8 % | $615,000 | 28.4 % | 4.4 | 3.3 |
| San Francisco-Oakland-Fremont, CA | 62.9 % | -5.9 % | $998,500 | 4.0 % | 3.9 | 2.3 |
| Houston-Pasadena-The Woodlands, TX | 54.0 % | -4.0 % | $374,925 | 16.5 % | 4.2 | 3.4 |
| Detroit-Warren-Dearborn, MI | 45.5 % | -3.5 % | $279,950 | 6.9 % | 4.6 | 4.1 |
| Urban Honolulu, HI | 67.8 % | -3.2 % | $670,000 | -4.1 % | 2.5 | 2.2 |
| Omaha, NE-IA | 55.5 % | -2.1 % | $400,000 | 33.8 % | 3.1 | 3 |
| Kansas City, MO-KS | 48.5 % | -0.5 % | $409,475 | 26.1 % | 3.8 | 3 |
The Western U.S. had the highest share of out-of-market search activity, with 65.1% of shoppers in the region viewing listings elsewhere. However, the Northeast saw the largest increase over the past six years, rising from 45.4% to 58.8% as more residents in high-cost cities explored lower-priced alternatives.
While shoppers in the Midwest were more likely to stay local, with just 54% of views going to other metros, every U.S. region saw more than half of search activity directed out of the market—something that only the West saw six years ago.
| Region | Share of Out-of-market Views, 2025Q2 | YOY Change | Six Year Changes |
|---|---|---|---|
| Northeast | 58.8 % | -2.1 ppt | 13.4 ppt |
| Midwest | 54.0 % | 0.1 ppt | 9.2 ppt |
| South | 58.0 % | -0.1 ppt | 11.2 ppt |
| West | 65.1 % | -3.9 ppt | 9.6 ppt |
| Top 100 Metros | 58.9 % | -1.3 ppt | 10.8 ppt |
This report analyzes views of for-sale listings on the Realtor.com marketplace in the Top 100 metros between April and June 2025. More data can be found here.
Realtor.com® pioneered online real estate and has been at the forefront for over 25 years, connecting buyers, sellers, and renters with trusted insights, professional guidance and powerful tools to help them find their perfect home. Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® is a valued partner, delivering consumer connections and a robust suite of marketing tools to support business growth. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc.
Media contact: Mallory Micetich, mallory@realtor.com
SOURCE Realtor.com