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Birdies Made by Legends at the Inaugural James Hardie™ Pro Football Hall of Fame Invitational Turn into a Home for a Canton Family

1. James Hardie sponsored a Habitat for Humanity home in Ohio. 2. The home was built as part of a charitable golf tournament. 3. Shardae, a new homeowner, represents community supporter efforts. 4. The event features legends from football and golf. 5. James Hardie's products enhance home durability and aesthetics.

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Why Bullish?

James Hardie's active community engagement could enhance brand perception and sales. Historically, active community involvement correlates with increased customer loyalty and market interest.

How important is it?

Positive media coverage and charitable activities can improve public perception and potentially drive sales for JHX.

Why Long Term?

Strengthening community ties indicates sustainable brand growth, impacting long-term shareholder value, similar to past philanthropic efforts that boosted brand loyalty.

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HDLOWDHI
, /PRNewswire/ -- Today, James Hardie Building Products Inc. (James Hardie), a leading provider of exterior home and outdoor living solutions, teamed up with legends from the Pro Football Hall of Fame to present the keys to an affordable new home for Shardae and her four children in Canton, Ohio. Noor Boyle, Sr. Director, Communications and Global Brand Management, James Hardie, and Jim Porter, President and CEO of the Pro Football Hall of Fame, present the keys to Shardae, the proud new owner of a Habitat for Humanity home in Canton, OH. James Hardie sponsored the construction of the affordable home as part of the charity impact from the inaugural James Hardie Pro Football Hall of Fame Invitational, a new PGA TOUR Champions event featuring legends of golf and football. Shardae and her family pose in front of their new affordable Habitat for Humanity East Central Ohio home in Canton, Ohio. The home was completed with support from James Hardie as part of the charitable impact from the inaugural James Hardie™ Pro Football Hall of Fame Invitational. Habitat for Humanity® International is one of three cornerstone charity partners of the tournament and has long been supported by James Hardie in service of their purpose, Building a Better Future for All™. Since 1988, Habitat for Humanity East Central Ohio has brought people together from all walks of life to help local families build strength, stability, and self-reliance on the foundation of a decent, affordable home. (PRNewsfoto/James Hardie Building Products Inc.) The Habitat for Humanity® of East Central Ohio home was funded by James Hardie as part of the charitable impact from the inaugural James Hardie™ Pro Football Hall of Fame Invitational, a PGA TOUR Champions event featuring the legends of football and golf that took place in Boca Raton, Florida, this past April. Habitat for Humanity® International is one of three cornerstone charity partners of the tournament, an organization James Hardie has long supported in service of their purpose, Building a Better Future for All™. Shardae's new home is designed to stand the test of time with beautiful and durable Hardie® fiber cement siding in "Evening Blue," the company's 2025 Color of the Year. "Seeing more than 100 of the legends of football and golf together on the same golf course during the tournament was truly incredible, but it pales in comparison to the moment when we handed Shardae the keys to her forever home," said Noor Boyle, Sr. Director, Communications and Global Brand Management, James Hardie. "And we're proud to say Shardae's new home is one of five Habitat for Humanity® projects that have been funded as part of the tournament's charity initiatives in Canton, Palm Beach County, Florida, and Chicago over the past year and a half."Boyle and Pro Football Hall of Fame President and CEO Jim Porter helped present the keys alongside dozens of Pro Football Hall of Fame alumni and their wives, including Dan Fouts, Steve Atwater, Randall McDaniel, Bryant Young and Mike Haynes."We've called Canton home for more than six decades, so we're proud to help Shardae and her family realize their dreams of home ownership," said Porter. "We're humbled so many of our alumni joined us at the tournament and to welcome Shardae and her family home, but we remain eager to continue to support our community and others with the help of James Hardie in the years ahead."The 2026 James Hardie™ Pro Football Hall of Fame Invitational will be held March 2-8 at The Old Course at Broken Sound in Boca Raton. The event will feature 78 PGA TOUR Champions professionals and 26 NFL legends. The three-day tournament will be televised on the Golf Channel.For more information about James Hardie's support of Habitat for Humanity® International or the company's products, visit JamesHardie.com. Visit JamesHardieInvitational.com for more information about the James Hardie™ Pro Football Hall of Fame Invitational and follow @JamesHardieInvitational on Instagram and @JamesHardieInv on X [formerly Twitter] for tournament updates and player commitments.James Hardie Building Products Inc.James Hardie truly represents What The Best Are Made Of™. As the #1 brand of siding in North America, James Hardie offers exterior solutions and accessories for every style. Hardie® products deliver resilient beauty and endless design possibilities, with trusted protection and low maintenance. Hardie® products are noncombustible and stand up to weather while empowering homeowners and building professionals to achieve the home of their dreams. James Hardie operates with an inclusive company culture and an unwavering commitment to Zero Harm. The company proudly employs a diverse workforce of over 3,700 employees in North America.For more information and media resources, visit JamesHardie.com and JamesHardie.com/about-us/media-resources. For investor information, please visit ir.jameshardie.com.au.Connect with James Hardie on social media:Linkedin.com/JamesHardie Instagram.com/JamesHardie Facebook.com/JamesHardie X [formerly Twitter]Media Contact:James Hardie[email protected]Investor Contact:Joe Ahlersmeyer, CFAVice President, Investor Relations[email protected]About the Pro Football Hall of FameLocated in Canton, Ohio, the birthplace of the National Football League, the Pro Football Hall of Fame is a 501(c)(3) not-for-profit institution with the Mission to Honor the Greatest of the Game, Preserve its History, Promote its Values, & Celebrate Excellence Together.The Pro Football Hall of Fame is accredited by the American Alliance of Museums. AAM accreditation is national recognition for the museum's commitment to excellence and the highest professional standards of museum operation and public service.Hundreds of thousands of fans from across the globe travel to Canton annually to experience an inspirational, interactive museum that chronicles America's most popular sport. Fans can also enjoy the Hall of Fame Store at the Hall, and online at www.profootballhof.com/store, for merchandise from all 32 NFL clubs plus the Hall of Fame. Proceeds from the Store support the Hall's Mission.About Habitat for Humanity® East Central OhioServing Stark, Carroll, Tuscarawas, Harrison, and Jefferson Counties, Habitat for Humanity East Central Ohio is driven by the vision that everyone needs a decent place to live. People partner with Habitat for Humanity to build or improve a place they can call home. Habitat homeowners help build their own homes alongside volunteers and purchase the homes with an affordable zero interest mortgage. Through financial support, volunteering, or adding a voice to support affordable housing, everyone can help families achieve the strength, stability, and self-reliance they need to build better lives for themselves. Through shelter, Habitat empowers. To learn more, visit habitateco.org.SOURCE James Hardie Building Products Inc. WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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