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BJ's Restaurant & Brewhouse Gets 'Nutty' and Partners with Mars to Launch the New SNICKERS® Pizookie®

1. BJ's launches SNICKERS® Pizookie® on April 17 for dine-in customers. 2. New dessert combines SNICKERS® with vanilla ice cream and caramel sauce. 3. The Pizookie® aims to enhance guest experience and social engagement. 4. BJ's restaurants highlight creativity in dessert offerings, aiming for customer delight. 5. Collaboration with Mars promotes BJ's brand visibility and product appeal.

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FAQ

Why Bullish?

The introduction of a well-marketed dessert like the SNICKERS® Pizookie® can drive foot traffic and sales, similar to previous successful product launches. For instance, similarly themed dessert promotions often lead to increased customer visits and revenue spikes.

How important is it?

The launch of a co-branded product with a recognizable brand like SNICKERS® is likely to attract customers and enhance brand loyalty, impacting revenue positively in the short run.

Why Short Term?

The dessert's novelty will soon affect customer traffic; short-term metrics can quickly gauge success. Historical trends indicate that new menu items typically generate immediate interest.

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MARSYUMCMG
Starting April 17, guests can enjoy BJ's signature dessert stuffed with SNICKERS® and topped with vanilla ice cream, chocolate cone coating, caramel sauce and SNICKERS® pieces., /PRNewswire/ -- BJ's Restaurant & Brewhouse (NASDAQ: BJRI) is back, baby—and this time, we've come to our senses. Turns out, hunger really can make you do crazy things, like seriously considering a Broccoli Cheddar Pizookie®. But then we had a SNICKERS®—and everything clicked, a SNICKERS® Pizookie®. BJ's teams up with Mars to launch the SNICKERS® Pizookie®, a freshly baked brown-sugar cookie made with bits of SNICKERS® and topped with rich vanilla bean ice cream, chocolate shell topping, a drizzle of gooey caramel sauce and sprinkled with SNICKERS®. For more information, visit bjsrestaurants.com. We've teamed up with SNICKERS® to bring you a chocolatey, nutty, caramel masterpiece. The SNICKERS® Pizookie® is more than a world-famous Pizookie® dessert; it's a moment. Stuffed with SNICKERS® and topped with vanilla ice cream, chocolate cone coating, caramel sauce and SNICKERS® pieces, this new take on BJ's world-famous dessert is quite the upgrade. Whether you're treating your crew to something sweet or celebrating a milestone with friends and loved ones, the SNICKERS® Pizookie® is the perfect way to turn any gathering into a social splurge. At BJ's, we believe desserts should be as shareable as they are unforgettable—and this one's guaranteed to be the star of the table. "After relaunching our successful Fryckle Pizookie®, we were torn on what Pizookie® to launch to our guests next—a Broccoli Cheddar Pizookie® or a more traditional, sweet Pizookie®," said Heidi Rogers, senior vice president of marketing at BJ's Restaurants, Inc. "After flirting with the idea of another savory Pizookie®, our sweet tooth kicked in and we knew we had to give BJ's guests everything they deserve and more—a Pizookie® made to be shared, savored and celebrated together—the SNICKERS® Pizookie®! Collaborating with SNICKERS® and making a Pizookie® with such an iconic candy has not only allowed us to up our Pizookie® game, but hopefully bring real joy to our guests." The new SNICKERS® Pizookie® is available starting April 17, while supplies last, for dine-in only at all BJ's Restaurant & Brewhouse locations. Whether you're celebrating a special occasion or just craving something sweet, this is one Pizookie® you won't want to miss.So, forget about infusing vegetables into our famed dessert (we've learned our lesson), and treat yourself to a piece of pure, blissful indulgence with the SNICKERS® Pizookie®.For more information on the SNICKERS® Pizookie® or to see the full Pizookie® menu, visit www.bjsrestaurants.com or follow @bjsrestaurants on Instagram, Facebook and X.About BJ's Restaurants, Inc.BJ's Restaurants, Inc. is a national brand with brewhouse roots where Craft Matters®. BJ's broad menu has something for everyone: slow-roasted entrees, like prime rib, BJ's EnLIGHTened Entrees® including Cherry Chipotle Glazed Salmon, signature deep-dish pizza and the often imitated, but never replicated world-famous Pizookie® dessert. The winner of the 2025 Vibe Vista Award for Best Beer Program, the winner of the 2024 Vibe Vista Award for Best Overall Beverage and the most decorated restaurant-brewery in the country, BJ's has been a pioneer in the craft brewing world since 1996 and takes pride in serving BJ's award-winning proprietary handcrafted beers, brewed at its brewing operations in four states and by independent third-party craft brewers. The BJ's experience offers high-quality ingredients, bold flavors, moderate prices, sincere service, and a cool, contemporary atmosphere. Founded in 1978, BJ's owns and operates over 200 casual dining restaurants in 31 states. All restaurants offer dine-in, take-out, delivery and large party catering. About Mars, IncorporatedMars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a global, family-owned business, Mars is transforming, innovating, and evolving to make a positive impact on the world. Across our diverse and expanding portfolio of quality snacking, food, and pet care products and services, we employ 150,000+ dedicated Associates. With more than $50 billion in annual sales, we produce some of the world's best-loved brands including Ben's Original™, CESAR®, Cocoavia®, DOVE®, EXTRA®, KIND®, M&M's®, SNICKERS®, PEDIGREE®, ROYAL CANIN®, and WHISKAS®. We are creating A Better World for Pets through our global network of pet hospitals and diagnostic services – including AniCura, BANFIELD™, BLUEPEARL™, Linnaeus and VCA™ – using cutting edge technology to develop breakthrough programs in genetic health screening and DNA testing.For more information about Mars, please visit www.mars.com. Join us on Facebook, Instagram, LinkedIn and YouTube.ContactICR Blue Engine[email protected] SOURCE BJ’s Restaurants, Inc. WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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