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BJ's Restaurant & Brewhouse® Joins the Fight Against Childhood Hunger in Partnership with No Kid Hungry

1. BJRI partners with No Kid Hungry to fight childhood hunger again. 2. Campaign aims to provide meals through guest donations during September. 3. 1.5 million meals have been provided since the partnership began in 2015. 4. Philanthropy is central to BJRI's brand and community engagement strategy. 5. Guests receive a free dessert coupon for donations, boosting customer engagement.

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Why Bullish?

The philanthropic campaign enhances brand image, likely attracting customers and boosting sales. Similar past initiatives have positively influenced customer engagement and brand loyalty.

How important is it?

The partnership enhances BJRI's community involvement, which can drive sales and attract new customers. Increased customer participation could lead to higher sales in the short term, influenced further by the goodwill generated.

Why Short Term?

The campaign is seasonal, focused on September, likely impacting immediate sales. However, the long-term benefits are seen through enhanced brand loyalty over time.

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Annual fundraising initiative has helped provide over 1.5 million meals* to those in need , /PRNewswire/ -- BJ's Restaurant & Brewhouse® (NASDAQ: BJRI) today announced the return of its annual partnership with No Kid Hungry, reaffirming its commitment to ending childhood hunger in the United States. Since partnering with No Kid Hungry in 2015, BJ's Restaurant & Brewhouse has helped provide 1.5 million meals* to kids. Throughout the month of September, BJ's invites guests to join the fight against hunger by donating $1 to No Kid Hungry while dining at their local restaurant. Every dollar donated during this campaign can help provide 10 meals* to children through community programs and schools across the country. As a thank you, each guest will receive a coupon for a free, world-famous Pizookie® dessert to enjoy on their next visit. On Thursdays, guests will also see BJ's team members proudly wearing orange - the national color for childhood hunger awareness - to further support the cause. "Philanthropy is at the core of what we do, and we are proud to support No Kid Hungry and its unwavering commitment to combatting childhood hunger in the United States," said Lyle Tick, CEO, BJ's Restaurants, Inc. "For 10 years now, our team members and guests have united to help feed those affected by food insecurity, extending our service to children. We're proud that together, we've raised these funds to help end child hunger and look forward to further supporting the cause this September." Since 2015, BJ's Restaurant & Brewhouse has been a proud supporter of No Kid Hungry, raising funds and awareness through annual campaigns. For more information about BJ's Restaurant & Brewhouse, visit www.bjsrestaurants.com or follow @bjsrestaurants on Instagram, Facebook and X. To learn more about No Kid Hungry, please visit www.nokidhungry.org. *Donations help support programs that feed kids; No Kid Hungry does not provide individual meals. Meal equivalencies vary. Learn more at NoKidHungry.org/OneDollar. About BJ's Restaurants, Inc. BJ's Restaurants, Inc. is a national casual dining brand with brewhouse roots. Founded in 1978, BJ's owns and operates over 200 restaurants across 31 states, combining high-quality ingredients, bold flavors, sincere service, moderate prices and a fresh atmosphere. The brand's chef-crafted menu offers something for everyone, from its signature deep-dish pizzas and slow-roasted entrees and wings to its often imitated but never replicated world-famous Pizookie® dessert. As the most decorated restaurant-brewery in the country and winner of the 2025 Vibe Vista Award for Best Beer Program and 2024 Best Overall Beverage Program, BJ's has been a pioneer in craft brewing since 1996, serving award-winning proprietary handcrafted beers brewed at operations in four states and by independent third-party craft brewers. All BJ's locations offer dine in, take out, delivery and large party catering, providing guests with multiple ways to enjoy the experience at BJ's. Whether you're gathering with family for dinner, catching the game with friends or celebrating life's special moments, BJ's creates the perfect backdrop for connection and community. To learn more, visit www.bjsrestaurants.com or follow @bjsrestaurants on Instagram, Facebook and X. About No Kid Hungry No child should go hungry in America. But millions of kids in the United States live with hunger. No Kid Hungry is working to end childhood hunger by helping launch and improve programs that give all kids the healthy food they need to thrive. This is a problem we know how to solve. No Kid Hungry is a campaign of Share Our Strength, an organization committed to ending hunger and poverty. Join us at NoKidHungry.org. ContactICR Blue Engine[email protected] SOURCE BJ's Restaurants, Inc. WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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