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BJ's Restaurants Invites You to Get Toasted this Summer with the Graham Cracker S'mores Pizookie® and All-New Seasonal Brews

1. BJ's introduces Graham Cracker S'mores Pizookie® for summer. 2. New brews include Sweet Sin Chocolate Porter™ and Hard Root Beer. 3. The All-American Smash Burger will be part of BJ's summer menu. 4. Innovative in-house brewing supports a unique product offering. 5. Items available for dine-in from June 26, enhancing customer experience.

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Why Bullish?

Seasonal menu updates tend to drive customer interest and sales, similar to summer promotions in previous years boosting revenue significantly.

How important is it?

The article highlights new products that align with BJRI's focus on seasonal offerings, which could attract guests and drive revenues.

Why Short Term?

The promotional menu is designed for immediate summer engagement, likely impacting sales positively in the short term.

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Starting June 26, guests can enjoy BJ's signature world-famous dessert layered with graham cracker crumbles, toasted marshmallows and Ghirardelli® chocolate, alongside new brews—Sweet Sin Chocolate Porter™, Hard Root Beer and Co-Hoperate Pils™—and the new All-American Smash Burger, /PRNewswire/ -- BJ's Restaurant & Brewhouse (NASDAQ: BJRI) is serving up summer in the boldest, most indulgent way possible—with the return of its beloved Graham Cracker S'mores Pizookie®, a fresh lineup of seasonal brews, including BJ's Sweet Sin Chocolate Porter™, BJ's Hard Root Beer and BJ's Co-Hoperate Hazy Pils™, and the new All-American Smash Burger—perfect pairings for long summer days and starry nights. Guests can now enjoy BJ’s signature world-famous dessert layered with graham cracker crumbles, toasted marshmallows and Ghirardelli® chocolate—the perfect dessert this summer. For more information, visit bjsrestaurants.com. The Graham Cracker S'mores Pizookie® is more than a dessert—it's a full on summer vibe. Inspired by the nostalgic flavors of the classic campfire treat, this limited-time Pizookie® features a warm, gooey Ghirardelli® chocolate cookie base, topped with golden graham cracker crumbles, toasted marshmallows and two generous scoops of rich vanilla bean ice cream. Originally spun off from the cult-favorite Peanut Butter S'mores Pizookie®, this version ditches the peanut butter and adds in a twist that screams summer nights around a campfire. Want s'more? This crave-worthy dessert returns just in time to accompany a lineup of seasonal brews and a new smash burger that are guaranteed to have you feeling the summer lovin': BJ's Hard Root Beer: A nostalgic yet modern take on a soda shop classic with flavors of vanilla, licorice, sassafras, wintergreen and molasses. Make it extra special by adding 2 scoops of our vanilla bean ice cream for a delicious adult root beer float! BJ's Sweet Sin Chocolate Porter™: Crafted with real Ghirardelli® chocolate, just like the Graham Cracker S'mores Pizookie®, this silky, full-bodied porter is a dessert lover's dream. With notes of both dark chocolate and roasted coffee, BJ's new chocolate porter will have you wishing it was five o'clock already. BJ's Co-Hoperate Hazy Pils™: A hybrid brew that blends the crisp refreshment of a pilsner with the soft, juicy hops of a hazy. This global collaboration with Germany's König Brewery lets you take a transatlantic trip without the jet lag. All-American Smash Burger: Nothing says summer quite like BJ's new All-American Smash Burger, a backyard cookout classic elevated to perfection. Featuring two perfectly smashed and seared beef patties topped with melty American cheese and BJ's signature sauce, all nestled in a premium parker house bun, this mouthwatering creation delivers the perfect blend of crispy edges and juicy center that'll transport you to a summertime BBQ. Available Monday through Friday as part of BJ's $13 Pizookie® Meal Deal, complete with crispy fries and a personal Pizookie® for the ultimate indulgence. "Summer is the time for making unforgettable memories with friends and loved ones—whether you're clinking glasses over a refreshing, ice-cold brew or sharing stories around a campfire with an iconic s'more. So, we're making it easy to savor the summer vibes with an all-new Pizookie® and an assortment of craft beers and hard root beer," said Heidi Rogers, Senior Vice President of Marketing at BJ's Restaurants, Inc. "Unlike other chains that outsource their beer production, BJ's owns every step of the process, brewing in-house from grain to glass. This approach is central to our brewing philosophy and allows us to keep pushing the boundaries with artisanal offerings like the BJ's Sweet Sin Chocolate Porter™, unique collaborations like our new Co-Hoperate Hazy Pils™ and a refreshing Hard Root Beer—perfect for an adult take on the classic soda. Plus, with the Graham Cracker S'more Pizookie®, you can indulge in the summer's most iconic treat without striking a match."The new Pizookie® and Co-Hoperate Hazy Pils™ are available starting June 26, while supplies last, for dine-in only at all BJ's Restaurant & Brewhouse locations. And in an exciting and rare occurrence, the new Sweet Sin Chocolate Porter™, BJ's Hard Root Beer and All-American Smash Burger will be added to the menu permanently, also starting June 26. Whether you're in it for the warm cookie, the cold beer or both, BJ's is delivering everything you want this summer: indulgence, nostalgia, innovation and flavor that lingers like long summer days.For more information on the Graham Cracker S'mores Pizookie®, Sweet Sin Chocolate Porter, Hard Root Beer, Co-Hoperate Hazy Pils, or All-American Smash Burger, visit www.bjsrestaurants.com or follow @bjsrestaurants on Instagram, Facebook, and X.About BJ's Restaurants, Inc.  BJ's Restaurants, Inc. is a national casual-dining brand with brewhouse roots. Founded in 1978, BJ's owns and operates over 200 restaurants across 31 states, combining high-quality ingredients, bold flavors, sincere service, moderate prices and a fresh atmosphere. The brand's chef-crafted menu offers something for everyone, from its signature deep-dish pizzas and slow-roasted wings to its often imitated, but never replicated world-famous Pizookie® dessert. As the most decorated restaurant-brewery in the country and winner of the 2025 Vibe Vista Award for Best Beer Program and 2024 Best Overall Beverage, BJ's has been a pioneer in craft brewing since 1996, serving award-winning proprietary handcrafted beers brewed at operations in four states and by independent third-party craft brewers. All BJ's locations offer dine-in, take-out, delivery and large party catering, providing guests with multiple ways to enjoy the BJ's experience. Whether you're gathering with family for dinner, catching the game with friends, or celebrating life's special moments, BJ's creates the perfect backdrop for connection and community. To learn more, visit www.bjsrestaurants.com or follow @bjsrestaurants on Instagram, Facebook and X.ContactICR Blue Engine[email protected] SOURCE BJ’s Restaurants, Inc. WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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