1. Wayfair launches 'Black Friday in July' sale from July 24-28. 2. Discounts up to 80% across all product categories. 3. Early access starts July 23 via the Wayfair app. 4. Exclusive Pro-only deals for Wayfair Professional members. 5. Wayfair aims to boost sales before back-to-school season.
The significant discounts can drive consumer demand and sales, boosting revenue. Similar promotions in the past have correlated with strong sales performance.
The article highlights a major promotional event likely to increase sales quickly. Its timing aligns with consumer buying trends for back-to-school.
The sale is a temporary event impacting immediate sales. Quick sales boosts usually reflect in quarterly results.
BOSTON, July 17, 2025 /PRNewswire/ -- Wayfair Inc. (NYSE:W), the destination for all things home, is kicking off Black Friday in July, a five-day shopping event with blockbuster savings that can't wait for November.
From July 24-28, shoppers can score up to 80% off across all categories, with 24-hour flash deals, limited-quantity doorbusters, and bonus savings for Wayfair Rewards members. Featured brands include Blackstone, Cuisinart, Sealy, and SharkNinja.
For those who want first dibs, early access begins July 23 exclusively in the Wayfair app. Everything ships free (some exclusions apply), including thousands of Wayfair Verified items handpicked and vetted by Wayfair's product experts.
"We're bringing customers the kind of deals they expect from Black Friday: big, bold, and unbeatable," said Jon Blotner, President of Commercial and Operations at Wayfair. "This event delivers value and variety to help consumers refresh their homes and businesses just in time for back-to-school and the fall season."
July 24 - 28, Wayfair shoppers can save up to 80 percent across all styles and categories. Here's a preview of some of Wayfair's top Black Friday in July deals:
The sale will be available on Wayfair and across its family of brands, including AllModern, Joss & Main, and Birch Lane. Wayfair Professional members will also have access to exclusive Pro-only deals on thousands of products. Customers can shop online, through the Wayfair app, or in person, taking advantage of unique in-store offers at the Wayfair store outside Chicago, as well as all AllModern, Joss & Main, and Birch Lane retail stores.
Wayfair is the destination for all things home, and we make it easy to create a home that is just right for you. Whether you're looking for that perfect piece or redesigning your entire space, Wayfair offers quality finds for every style and budget, and a seamless experience from inspiration to installation.
Wayfair's family of brands includes:
Wayfair generated $11.9 billion in net revenue for the 12 months ended March 31, 2025 and is headquartered in Boston, Massachusetts with global operations.
Wayfair Media Relations: media@wayfair.com
Wayfair Investor Relations: Ryan Barney ryan.barney@wayfair.com
SOURCE Wayfair Inc.