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BLADE AND BOW BOURBON AND PRO GOLFER WYNDHAM CLARK LAUNCH SWEEPSTAKES FOR THE GOLF TRIP OF A LIFETIME

1. Blade and Bow launched a sweepstakes with golfer Wyndham Clark. 2. Winners will experience a luxury golf outing and bourbon tasting. 3. The sweepstakes enhances brand visibility for Blade and Bow whiskey. 4. Prizes include high-value experiences and golf merchandise. 5. Diageo, parent company of Blade and Bow, is a leading beverage alcohol brand.

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FAQ

Why Bullish?

This promotional event can boost brand engagement and sales, similar to other events that positively influenced Diageo's stock.

How important is it?

Promotion can increase brand interest, impacting consumer behavior towards Diageo, but it's not a core business change.

Why Short Term?

Immediate interest may drive temporary sales growth, evidenced by past successful promotions leading to spikes in sales.

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DEOCLFWHWYBULUSGA
A Lucky Winner will Have the Chance to Play a Round of 18 Holes & Enjoy a 19th Hole Celebration with the Golf Legend, /PRNewswire/ -- Today, Blade and Bow Kentucky Straight Bourbon launched a sweepstakes offering the ultimate golf outing with pro golfer and bourbon-lover Wyndham Clark, including a post-game social hour with Clark at The 19th Hole. One lucky winner and up to three of their friends (25+) will be flown to a premier U.S. golf destination for an unforgettable two-night trip, including a round of 18 holes at a prestigious course, played with Clark himself. The day will be filled with incredible course views and special moments on the green, including tailored tips and coaching from Wyndham. Afterwards, the group will kick back with Wyndham at the clubhouse, where they can share stories from the day. On and off the green, the bespoke hospitality and mighty fine bourbon of Blade and Bow make rounds anything but ordinary. Enter For Your Chance To Win A Round Of Golf With Wyndham Clark! Experience the full interactive Multichannel News Release here: https://www.multivu.com/diageo/9316151-en-blade-and-bow-bourbon-pro-golfer-wyndham-clark-sweepstakes "I owe my strong golf game to the pros who were willing to play with me and teach me long before I was ranked, so I'm excited to pay it forward with one lucky golf-lover," said Clark. "Nothing is better than golfing with people who have genuine enthusiasm and heart for the sport." Transit and accommodations will be first-class, with an estimated total value exceeding $12,500*. Secondary prizes will also be awarded to four additional entrants and will include a custom Holderness & Bourne cooler bag, branded golf merchandise, highball glasses and more. The sweepstakes runs now through June 15th, 2025, and fulfillment of the trip will take place later in Summer 2025. Entrants must be 25 years or older. To enter or to learn more including official rules, visit: https://www.bladeandbowwhiskey.com/sweepstakes.This sweepstakes celebrates the intertwined heritages of golf and bourbon, offering enthusiasts the opportunity to elevate their experience on and off the green with the luxury surroundings, premier service and great company that make Blade and Bow the leader of the clubhouse.Known for his power off the tee and his finesse around the greens, Clark's pursuit of quality in his golf game also mirrors the meticulous creation of a whiskey like Blade and Bow. Distilled with a time-honored technique referred to as the Solera process, Blade and Bow Kentucky Straight Bourbon Whiskey is crafted with a unique approach to aging and blending that preserves the heritage of the historic Stitzel-Weller Distillery by blending bourbons of various ages within every bottle. Beyond the shared characteristics required to craft Blade and Bow Bourbon and hone Wyndham's golf skills, Stitzel-Weller is located on the bourbon trail and near some of the most beautiful golf courses in the world, and the Garden & Gun Club on-site serves as a 19th watering hole in its own right for many local and visiting golfers.Be sure to enter the sweepstakes and until the prize winners are announced, you can practice your post-round cocktail game with Blade and Bow's signature clubhouse favorite - The Kentucky Caddie, a cocktail composed of bourbon, peach iced tea and natural lemonade with a mint and lemon wheel garnish. Grab a bottle at Reserve Bar today. *Actual value depends on winner's residence and other factors; winner will not receive the difference between approximate retail value and actual value of prize.NO PURCHASE NECESSARY. U.S., 25+. Void in AK, HI & where prohibited. Ends 6/15/25. Round of golf included as part of trip to location in 48 contiguous U.S. bet. 7/1/25 & 9/30/25; Blade and Bow to determine specific location & timing of trip. Alcohol NOT part of any prize. See Rules at website for full restrictions including cash option in lieu of trip. Sponsor: Diageo Americas, Inc., New York, NY.PLEASE SIP RESPONSIBLY.BLADE AND BOW KENTUCKY STRAIGHT BOURBON WHISKEY, 45.5% ALC./VOL. STITZEL-WELLER DISTILLING CO., LOUISVILLE, KY.ABOUT BLADE AND BOWThe Blade and Bow story began with the founding of the legendary Stitzel-Weller Distillery in 1935, a Louisville icon and home to the fathers and iconic brands of the bourbon category. With a commitment to craftsmanship and artistry, Stitzel-Weller Distillery reimagined what Kentucky Bourbon could be until distilling stopped in 1992. On the door of the Stitzel-Weller Distillery in Louisville, Kentucky, hung five brass keys, which is how this Blade and Bow bourbon name came to be. Blade and Bow Kentucky Straight Bourbon Whiskey is crafted through a unique aging and blending process by blending bourbon of various ages to preserve the Stitzel-Weller Distillery into every bottle. The aromatic brightness of the young shines through the rich character and structure of the older liquid to ensure the union of ages is present in each bottle. With subtle notes of fresh fruit that includes hints of dried apricot, ripe pear, and a sweet roasted grain, the finish has notes of charred oak and warm winter spices.PRODUCT INFORMATIONABV: 45.5%MSRP: $49.99ABOUT DIAGEODIAGEO is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.DIAGEO is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.ABOUT WYNDHAM CLARKBorn and raised in Denver, Colorado, Wyndham got an early start golfing at the age of 3 when his mom brought him to the driving range – he instantly fell in love with the game. By the age of 6, Wyndham had his first hole-in-one; by the age of 8, he got his first tournament win. Wyndham sustained success throughout his amateur and collegiate career culminating in a Pac-12 Title and Player of the Year award in 2017. He then quickly ascended to the PGA Tour shortly after graduating college in 2017. He broke through on the PGA Tour during his 2022-23 Season, which elevated him to the top of Golf's elite with his First Major Win at the 2023 U.S. Open. He has since followed up that success with a victory and course record at the AT&T Pebble Beach Pro-Am in 2024, which has raised him to the #7 ranked golfer in the Official World Golf Rankings. He now has his sights set on more victories and becoming the #1 ranked player in the World.SOURCE DIAGEO WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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