Board games and firepits: Senior communities are pulling out all the stops to lure Generation X. Here’s why. - MarketWatch
1. Gen X will outnumber boomers by 2028. Demand for tailored seniors housing grows. 2. PHM targets Gen X via Del Webb 55+ communities. This improves market positioning. 3. Modern amenities like pocket offices and wellness-focused designs are featured. Designs suit Gen X tastes. 4. Industry faces an $800B senior housing supply gap. Growth opportunities span across major homebuilders.