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BofA Launches 'Golf with Us' to Bring Affordable Rounds to More Than 50,000 Youth Nationwide

1. Bank of America launches Golf with Us initiative for youth golfers. 2. Youth access rounds for $5 or less through partnership with Youth on Course. 3. BofA provides instructional clinics featuring professional athletes and golfers. 4. Partnership expands golf access; over 2,000 courses involved nationwide. 5. BofA promotes the initiative during the Masters Tournament commercials.

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Why Bullish?

Bank of America’s community engagement may enhance brand image, attracting more customers. Past initiatives have positively influenced brand loyalty and customer retention.

How important is it?

The initiative reflects Bank of America's commitment to corporate social responsibility and may lead to higher customer acquisition and retention in a competitive market.

Why Long Term?

This initiative aims to establish a lasting impact on youth engagement and brand perception, potentially increasing future customer bases over time.

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Young players can enjoy rounds for $5 or less and instructional opportunities through partnership with Youth on Course, /PRNewswire/ -- Bank of America today announced the launch of Golf with Us, a new initiative designed to grow the next generation of golfers.Golf with Us offers youth, ages 6-18, a free one-year membership to Youth on Course, courtesy of Bank of America. Enrollment in the program is open until May 24, 2025, and includes access to thousands of courses in 97 markets for $5 or less per round. The courses are in the Youth on Course network. Bank of America Golf With Us logos "When kids get involved in sports, they learn first-hand about achieving their goals and develop lifelong skills that help them thrive," said David Tyrie, President, Marketing, Digital & Specialized Consumer Client Solutions, Bank of America. "By working with Youth on Course to help make golf more accessible, we're helping grow the sport while also making a positive impact in our communities." Through Golf with Us, BofA will also bring unique instructional opportunities to youth in select markets throughout the spring, summer and fall by hosting a series of free clinics featuring professional golfers, athletes and celebrities with a passion for golf.Program membership also includes a registered handicap index in the United States Golf Association's Golf Handicap Information Network (GHIN) system, continued development as well as learning opportunities. Interested families can enroll in Youth on Course and learn more about the Golf with Us offer at BofA.com/GolfwithUs."Golf has the power to shape young lives in incredible ways - not just through the sport itself, but through the friendships, confidence and opportunities it creates," said Youth on Course CEO Adam Heieck. "Through this partnership with Bank of America, we're making it possible for more kids across the country to step onto the course and discover what's possible. This partnership is about more than just golf; it's about opening doors and changing futures."Youth on Course and BofA recently announced a multi-year, strategic partnership to expand golf access across the country for young players who are challenged to find an affordable place to play. As part of the agreement, BofA is helping fund widespread expansion of municipal course locations participating in the program. To date, more than 2,000 courses are Youth on Course partners nationwide.The bank will promote Golf with Us through a series of commercials beginning during the Masters Tournament. BofA serves as Champion Partner of the Masters Tournament and has partnered with the Augusta National Women's Amateur since 2019, hosting annual golf clinics for youth in the Augusta, GA area. In 2025, BofA became the presenting partner of the More Than Golf Invitational for female amateur golfers in partnership with the ANNIKA Foundation founded by golfing legend Annika Sorenstam. In addition, BofA has partnered since 2002 with the Latin America Amateur Championship and Asia-Pacific Amateur Championships.Beyond its growing golf partnership portfolio, BofA also partners with iconic brands in sports that share a vision for excellence and achievement to deepen client relationships, inspire and showcase teammates, create lasting economic impact in communities, and drive growth, globally and locally, through the power of sport. To learn more, visit about.bankofamerica.com/en/making-an-impact/sports Bank of AmericaBank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 69 million consumer and small business clients with 3,700 retail financial centers, approximately 15,000 ATMs (automated teller machines) and award-winning digital banking with approximately 58 million verified digital users. Bank of America is a global leader in wealth management, corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to approximately 4 million small business households through a suite of innovative, easy-to-use online products and services. The company serves clients through operations across the United States, its territories and more than 35 countries. Bank of America Corporation stock is listed on the New York Stock Exchange (NYSE: BAC).Youth on CourseYouth on Course, a 501(c)3 nonprofit organization headquartered in Monterey, Calif., provides youth 18 and under access to life-changing opportunities through golf. Since its inception in 2006, Youth on Course members have played more than 4 million subsidized rounds of golf for $5 or less at thousands of partner courses throughout the United States, Canada, and Australia. Its members include the top juniors in the sport, competing on the AJGA and Underrated Tours, the inaugural United States Golf Association U.S. National Development Team, and all collegiate levels. The organization forges new pathways for youth to grow in the game via opportunities including the DRIVE Club, Careers on Course, Leadership Council, and its annual College Scholarship awards. The Youth on Course Alumni Network extends membership to those 19 and older, offering opportunities for young adults to connect at complementary events, access exclusive deals, and network with the top employers in the golf industry. Supporters can participate in various initiatives including the Youth on Course 100 Hole Hike, Vintage Cup and Online Auction to help fund golf access for youth. More information about Youth on Course can be found by visiting youthoncourse.org or Facebook, Instagram, LinkedIn, TikTok and X.Reporters may contact:Andy Aldridge, Bank of AmericaPhone: 1.980.387.0514[email protected]Daniel Monroe, Youth on CourseBuffalo GroupePhone: 843.422.0682[email protected] SOURCE Bank of America Corporation WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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